Category: Global
United Kingdom – This Halloween, the worlds of soft drinks and scares collide as Fanta® teams up with Universal Pictures and Blumhouse in a global collaboration that brings together four horror icons for the first time—Chucky, Freddy Fazbear, The Grabber, and M3gan. Bound by one irresistible craving,...
Massachusetts, United States – UKG has launched a new global brand identity and campaign, “When Work Works, Everything Works,” marking a fresh step in its journey to make work more human. The HR, pay, and workforce management company describes its evolution as a unified ‘Workforce Operating Platform’—bringing...
USA – Mastercard has launched “Mastercard Commerce Media”, a digital media network designed to use permissioned data to deliver smarter, more personalised advertising for advertisers, publishers, and consumers. The new network builds on Mastercard’s existing base of 25,000 advertisers and 500 million...
Denmark – Integrated logistics company Maersk has appointed WPP Media as its new global strategic partner, entrusting the agency to oversee marketing activities across 130 countries from a central hub in Copenhagen. The move represents a significant step in Maersk’s global marketing strategy, with WPP...
Singapore – Samsung Ads and Publica by IAS have expanded their multi-year global partnership to support advertising on Samsung TV Plus, the company’s free ad-supported streaming television (FAST) platform. With more than 3,500 channels worldwide, including 700 in the United States, Samsung Ads will continue...
South Korea – Heineken has rolled out its latest global campaign, “Rooftop Revival”, transforming overlooked urban spaces into hubs for social connection, challenging productivity-first city living and offering people new spaces to gather. Developed by LePub Milan and Singapore, the campaign addresses...
With this year’s Formula 1 now headed to Singapore for the famed Singapore Grand Prix’s night racing, the race is on for advertisers and rights holders to move beyond transactional deals in order to create richer connections with Formula 1’s expanding audience.
United States — OpenAI has introduced ‘Instant Checkout’, a new feature that allows users to purchase products directly through ChatGPT. The rollout begins with Etsy sellers in the United States, with over a million Shopify merchants, including brands such as Glossier, SKIMS, Spanx, and Vuori, expected...
United States — Google has unveiled an updated version of its four-colour “G” logo, which will now serve as the company-wide icon across its products and services. The logo was first introduced a decade ago to reflect the unified look and feel of Google’s branding across apps, platforms, and devices....
Switzerland – Interpublic Group (IPG) has secured the role of global agency partner for Bayer’s Consumer Health division, tasked with driving creative, media, and production efforts across its brand portfolio. Under the agreement, IPG will handle marketing activities for Bayer’s well-known self-care...
