Category: Global
New York, United States —The European Commission has approved Omnicom Group Inc.’s proposed acquisition of Interpublic Group of Companies Inc. (IPG), concluding that the deal does not raise competition issues under the EU Merger Regulation. The assessment reviewed both companies’ activities across advertising,...
USA – Adobe has entered into a definitive agreement to acquire Semrush Holdings, Inc., the operator of the Semrush brand visibility platform, in an all-cash transaction valued at $12 per share, representing a total equity value of approximately $1.9 billion. The acquisition will combine Adobe and Semrush’s...
A Nongshim representative stated, "aespa's strong cultural presence, authentic global reach, and ongoing engagement with Shin Ramyun and Chapagetti since 2021 made the group a natural and compelling ambassador for the brand's next stage of global expansion."
In his new role, Lubar will report directly to Bauer, who will transition to the role of executive founder. To support its expansion, Fundamentalco has brought on Quilvest Capital Partners as a strategic capital partner.
Singapore – Amazon has launched real-world product sales on Roblox for the first time through a new shoppable gaming experience created by The Gang in partnership with Amazon’s in-house creative team. The “Amazon Holiday Gift Shop” pop-up enables US players aged 18 and above to purchase physical...
USA – Samsung Electronics, in partnership with world-renowned installation artist Ik-Joong Kang and the Korean Cultural Center New York, has rolled out a Hangeul Day art initiative that fuses Korean culture, innovative technology, and interactive art experiences. Called “Hangeul Truck”, the open-air...
United States – Disney has launched its 2025 global holiday campaign, “Make Someone’s Holiday Magic,” celebrating the joy of giving and connection during the festive season. The campaign begins with “A Disney Holiday Short: Best Christmas Ever,” directed by Academy Award winner Taika Waititi, now...
Forget everything you know about billboards. The out of home (OOH) advertising industry is witnessing two parallel changes: key global trends are reshaping the programmatic landscape, and AI is fundamentally reimagining what’s possible. Together, they’re reshaping how we plan, execute and...
United Kingdom – VML has announced that Mel Edwards, the agency’s global president and a veteran advertising leader, will retire in late spring 2026 after more than 30 years in the industry, including 13 years of impact across WPP, Wunderman Thompson, and VML. Mel began her career at TBWA before moving...
Sydney, Australia — Hotwire Global has appointed Grant Toups as its new global chief executive officer, as the communications and marketing consultancy marks its 25th anniversary. Toups will take up the position in January 2026. Toups brings with him more than 20 years of experience in public relations,...
![[Brand Refresh] Panhead x Weave](https://marketech-apac.com/wp-content/uploads/2026/07/Brand-Refresh-Panhead-x-Weave.webp)