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Category: Global

Horizon Global
Horizon Media, Havas announce new global agency network ‘Horizon Global’
Posted on September 30, 2025
by Lyene Marie Darang
United States — Horizon Media Holdings and Havas have announced the creation of a new global agency network, ‘Horizon Global’, which will operate as a commercial joint venture between the two companies. The network, headquartered in New York and spanning more than 100 countries, combines the media operations...
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CATHAY CTV
Cathay Pacific takes off with Samsung Ads in first multi-country CTV campaign spotlighting ‘Aria Suite’
Posted on September 30, 2025
by Sharona Nicole Semilla
Singapore – Cathay Pacific has taken off with its first multi-country Connected TV (CTV) campaign in partnership with Samsung Ads, spotlighting The Aria Suite as the height of business class luxury for affluent, travel-ready households. Created by Publicis, the campaign delivered an immersive home-screen...
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OpenAI Pulse
OpenAI previews ChatGPT Pulse for mobile Pro users
Posted on September 26, 2025
by Lyene Marie Darang
USA – OpenAI has announced the preview launch of ChatGPT Pulse, a new feature available to Pro users on mobile. Generally, Pulse is designed to provide personalised daily updates by conducting proactive research based on a user’s chats, feedback, and connected applications, such as Google Calendar. The...
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Meta, Teens Account
Meta strengthens online safety strategy with ‘Teen Accounts’ expansion beyond Instagram
Posted on September 26, 2025
by Lyene Marie Darang
United States — Meta has announced the expansion of Teen Accounts beyond Instagram, bringing the safety-focused product to Facebook and Messenger in a global rollout today, September 25, 2025. This is aimed at strengthening its positioning with young users and their families.  Launched a year ago,...
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Spotify AI policies 2025
Spotify rolls out new AI policies to protect artists, songwriters, and producers
Posted on September 26, 2025
by Aliza Carmona
Sweden – Spotify has announced a set of platform updates and policy changes aimed at protecting artists, songwriters, and producers from the misuse of artificial intelligence. One of the main measures is stricter enforcement against impersonation, particularly the use of AI-generated vocal deepfakes....
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KIPLING FOLLOW YOUR MONKEY
Kipling set its iconic monkey loose in playful brand campaign
Posted on September 26, 2025
by Sharona Nicole Semilla
Antwerp, Belgium – Kipling has unveiled its FW25 collection with a new global brand campaign, “Follow Your Monkey,” featuring its brand identity coming to life. More than a seasonal launch, the campaign reintroduces the brand’s iconic mascot as a symbol of spontaneity, individuality, and carefree energy....
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team lewis instinctif merger 2025
TEAM LEWIS acquires Instinctif UK division
Posted on September 26, 2025
by Aliza Carmona
United Kingdom – Global marketing consultancy TEAM LEWIS has completed the acquisition of the UK division of communications consultancy Instinctif, effective immediately. Instinctif’s UK operations will be integrated into TEAM LEWIS’ global network while continuing to operate under the Instinctif brand...
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LG RADIO OPTIMISM
LG’s ‘Radio Optimism’ campaign amplifies a global chord with 700,000 AI songs
Posted on September 26, 2025
by Sharona Nicole Semilla
Seoul, South Korea – LG Electronics’ AI-powered ‘Radio Optimism’ campaign has gained online digital traction with 30 million social engagements and 2.4 billion views worldwide through amassing 700,000 AI-generated songs.  Messages of love dominated the songs, followed by gratitude and encouragement,...
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NIKESKIMS CAMPAIGN LAUNCH 2025 MAIN FI
NikeSKIMS debuts ‘Bodies at Work’ campaign celebrating female athletes
Posted on September 25, 2025
by Aliza Carmona
USA – Global sportswear company Nike and shapewear brand SKIMS have unveiled a joint campaign, “Bodies at Work”, which highlights the strength and individuality of female athletes. The campaign accompanies the launch of the first NikeSKIMS apparel collection, designed to serve athletes at every level....
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Maybelline New York reimagines iconic jingle in new spot with Miley Cyrus
Maybelline New York reimagines iconic jingle in new spot with Miley Cyrus
Posted on September 25, 2025
by Teddy Cambosa
“I remember singing the Maybelline jingle as a kid and imagining it was me on the screen. Now, it is. To take something so iconic and make it mine—it's powerful and personal,” said Miley Cyrus.
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