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Category: Global

Streetwear clothing brand Supreme gets acquired by EssilorLuxottica for US$1.5b
Streetwear clothing brand Supreme gets acquired by EssilorLuxottica for US$1.5b
Posted on July 19, 2024
by MARKETECH APAC
The transaction is expected to close by the end of CY2024, subject to customary closing conditions and regulatory approvals. The Supreme brand runs a digital-first business and 17 stores in the U.S., Asia and Europe. The sale of Supreme is expected to be dilutive to VF’s earnings per share in fiscal...
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Crunchyroll’s new brand identity taps into an ethos of fun, celebration for anime
Crunchyroll’s new brand identity taps into an ethos of fun, celebration for anime
Posted on July 19, 2024
by MARKETECH APAC
The updated brand identity rollout will officially begin on July 25 with San Diego Comic-Con at the United States, and will be rolled out across all fan touchpoints of the organisation over the next year.
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From data-driven decisions to embracing digital channels: Here's how to tackle digital marketing challenges this 2024 and beyond
From data-driven decisions to embracing digital channels: Here's how to tackle digital marketing challenges this 2024 and beyond
Posted on July 17, 2024
by MARKETECH APAC
The proliferation of digital channels, the rise of AI, and the critical role of data-driven decisions have created a multifaceted environment where traditional methods no longer suffice.
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supergiant-founders
Immersive experience agency Supergiant debuts in Sydney, London, and Singapore
Posted on July 17, 2024
by Aliza Carmona
Supergiant, a new immersive experience, multimedia, and entertainment agency, has officially launched in Sydney, London, and Singapore. The agency is helmed by a collective of award-winning creatives, event planners, designers, and production experts.
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hedgehog-content-shopline
hedgehog lab announces strategic partnerships with Contentful, SHOPLINE to drive digital innovation
Posted on July 16, 2024
by Aliza Carmona
hedgehog lab, a global digital product consultancy, has announced strategic partnerships with the content management platform Contentful and the e-commerce platform SHOPLINE, to support customers in delivering on their digital experience aspirations.
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AI Appreciation Day and Marketing in the Age of Gen AI
AI appreciation day and marketing in the age of GenAI
Posted on July 15, 2024
by MARKETECH APAC
In celebration of AI Appreciation Day, we spoke with marketing and AI experts on what this day signifies and the shifts marketers need to be across over the coming year.
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Criteo, Microsoft Advertising team up to drive retail media growth
Criteo, Microsoft Advertising team up to drive retail media growth
Posted on July 15, 2024
by MARKETECH APAC
Microsoft Advertising also intends to work with Criteo as its preferred onsite media partner, extending Criteo’s monetisation technology to Microsoft Advertising’s retailer clients, creating an even more unified retail media ecosystem.
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Urban Company
Urban Company taps M&C Saatchi Performance for international expansion into Singapore, UAE
Posted on July 12, 2024
by MARKETECH APAC
Urban Company, an Indian home service company, has chosen M&C Saatchi Performance, a growth marketing agency, to help it expand into international markets in Singapore and the UAE. 
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Tinder's Campaign
Tinder's 'It Starts With a Swipe' campaign brings modern romance to life with real couple messages
Posted on July 10, 2024
by MARKETECH APAC
The campaign reimagines the romance and serendipity of vintage romantic films from the perspective of contemporary dating in a number of new video spots. Because meet-cutes on Tinder occur frequently, the campaign features singles meeting in classic rom-com circumstances. The conversation is based on...
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SleekFlow appoints Gao Lei as CTO
SleekFlow appoints Gao Lei as chief technology officer
Posted on July 10, 2024
by Brandon Yulolo
SleekFlow appoints Gao Lei as CTO, bringing a wealth of expertise in building and scaling engineering teams.
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