Singapore – Popular food brands Coca-Cola and OREO are teaming up to offer fans unique flavor experiences that celebrate the so-called ‘Real Magic’ of friendship. The tie-up will include the release of two limited edition products: the Coca‑Cola® OREO™ Zero Sugar and OREO® Coca‑Cola™ Sandwich Cookie.
Both limited edition products sport a sleek, black-and-white packaging design that remains true to the two brands’ iconic personalities while embracing creative elements like OREO® cookie embossments and stacked Coca‑Cola® bottles.
The OREO® Coca‑Cola™ Sandwich Cookie features two signature chocolate basecakes paired with a Coca‑Cola taste, embossed with Coca‑Cola designs, with a smooth white-colored creme and studded with red edible glitter. Coca‑Cola® OREO™ Zero Sugar features a refreshing Coca‑Cola taste with flavorful, OREO cookie-inspired hints.
Moreover, the exclusive offerings are the latest surprise-and-delight drops from the global Coca‑Cola Creations platform, which lends the iconic Coca‑Cola brand to new creative expressions, unexpected flavors and immersive experiences anchored in the core Gen Z passions of music, gaming, sports, technology and pop culture.
Oana Vlad, global VP of brand strategy at The Coca‑Cola Company, said, “We took careful steps to ensure we delivered the OREO experience in a Coca‑Cola, and vice versa. Both products went through several iterations, and we look forward to following the public conversation of what each tastes like. At the end of day, our mutual commitment to product quality and technical excellence — and our willingness to have fun and work together as one team — made this possible.”
Meanwhile, Eugenia Zalis, global head of marketing and brand for OREO at Mondelez International, commented, “At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante. The bestie bond forged between OREO and Coca‑Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
Like previous Coca‑Cola Creations drops, the collab complements the limited-time-only products with immersive digital and physical experiences designed for friends to enjoy together.
Fans can activate “Bestie Mode” by scanning on-pack QR codes to merge their music tastes and create custom Spotify playlists commemorating their friendship. Bestie Mode will translate IRL, as well, through live experiences including Ferris wheel takeovers and the opportunity for friends to create matching temporary tattoos and more.
Coca‑Cola® OREO™ Zero Sugar will hit stores beginning in September in 35 markets worldwide, including the United States, Canada, China, Mexico and Brazil. A frozen variation of Coca‑Cola® OREO™ Zero Sugar will also be available at participating 7-Eleven locations in select markets.
