Category: Global
Sydney, Australia — Hotwire Global has appointed Grant Toups as its new global chief executive officer, as the communications and marketing consultancy marks its 25th anniversary. Toups will take up the position in January 2026. Toups brings with him more than 20 years of experience in public relations,...
In an era where algorithms can generate stories, visuals, and even emotions—brand integrity has become both the challenge and the compass for modern marketers. For Jaslyin Qiyu, former managing director of Mad About Marketing, this integrity is not about perfection—it is about authenticity, accountability,...
New York, United States – Tiffany & Co. has ushered in the season of giving with cinematic brilliance through its 2025 holiday campaign, ‘Love Is a Gift,’ starring global House ambassador Anya Taylor-Joy. Filmed in Los Angeles and directed by Jonas Lindstroem, with stills by Carlijn Jacobs, the campaign...
California, United States – Gap is striking a heartfelt chord this festive season with Give Your Gift, a holiday campaign that celebrates the power of creativity, music, and connection to unite generations. Anchored by a moving reinterpretation of Miley Cyrus’ The Climb, the campaign film—directed by...
California, United States – The holidays have officially begun, and Mariah Carey is declaring it in her signature style as the Queen of Christmas has teamed up with global beauty retailer Sephora for a glamorous holiday campaign that fuses festive nostalgia with a touch of high-gloss magic. Unveiled...
Australia – Amperity has unveiled Real-Time Profiles, which allows brands to connect every live customer signal with their full historical profile, making true real-time personalisation a reality. For the first time, brands can recognise a customer in the exact moment they engage, understand the full...
Since the partnership began in 2013, AIA and Tottenham Hotspur have collaborated on various initiatives to encourage health and wellbeing, particularly across Asia. Over 175,000 young people have taken part in AIA football clinics led by Spurs coaches.
Tokyo, Japan – Sony Interactive Entertainment is turning up the volume this holiday season with “It Happens on PlayStation 5,” a bold global brand campaign celebrating the extraordinary, unexpected, and unforgettable moments that happen only on PS5. The campaign is launching across more than 20 markets...
According to PUMA, the new setup is designed to align product creation and storytelling processes, enabling the brand to deliver “authentic and impactful stories” that better connect with consumers.
Global — Canva has unveiled what it describes as its “biggest product launch to date” with the introduction of its Creative Operating System, a platform that combines an upgraded Visual Suite, a new design-focused artificial intelligence (AI) model, and expanded tools for businesses to manage brand growth...
