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Category: Global

DIGITAL 2026 REPORT
Over 6 billion people now online as social media users reach 5.66 billion: report
Posted on October 17, 2025
by Sharona Nicole Semilla
Singapore – The world’s digital population has reached a new milestone as the latest report from Digital 2026 shows global internet users have exceeded six billion, while social media user identities total 5.66 billion—equivalent to nearly 69% of the world’s population. The study notes that internet...
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Asahi Super Dry unveils global brand platform ‘Seek What Is Unique’ via Havas
Asahi Super Dry unveils global brand platform ‘Seek What Is Unique’ via Havas
Posted on October 14, 2025
by Teddy Cambosa
The campaign launches in Australia with a 30-second film shot in Tokyo by award-winning directing duo Alaska through production company Iconoclast.
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IHH Landor brand refresh main feature image
IHH Healthcare rolls out new corporate identity with Landor
Posted on October 13, 2025
by Aliza Carmona
Malaysia – International private healthcare group IHH Healthcare has partnered with brand consultancy Landor to unveil a refreshed corporate identity that unites its portfolio of hospital brands under a single, future-ready global brand. The new identity was unveiled during IHH Healthcare’s inaugural...
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The Trade Desk
The Trade Desk introduces programmatic access to onsite retail media through Koddi integration
Posted on October 10, 2025
by Lyene Marie Darang
Singapore — The Trade Desk has expanded its advertising technology platform to enable brands and agencies to purchase onsite retail media inventory programmatically for the first time.  The new capability comes through an integration with Koddi’s commerce media platform, with Gopuff announced as...
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Lay's Rebrand_20251010_110401_0000
Lay’s unveils new brand identity focused on farm-to-bag story
Posted on October 10, 2025
by Teddy Cambosa
The company says the refresh builds on its heritage and connection to family farms that supply potatoes for its chips.
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Domino's brand refresh main
Domino’s unveils first brand refresh in 13 years with bolder colours and a new jingle
Posted on October 9, 2025
by Aliza Carmona
USA – Global pizza chain Domino’s has unveiled its first major brand refresh in 13 years, fusing its iconic heritage with a modern, vibrant look and sound aimed at engaging the next generation of pizza fans. The overhaul forms part of Domino’s effort to make every aspect of the brand as craveable...
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ALEPH x REDDIT
Reddit taps Aleph as exclusive advertising representative across 45 markets
Posted on October 8, 2025
by Sharona Nicole Semilla
Singapore – Global advertising firm Aleph has expanded its strategic partnership with Reddit, designating the digital media company as Reddit’s exclusive advertising representative across more than 45 markets, including Singapore. The collaboration brings Reddit’s thriving ecosystem of more than 100,000...
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Spotify, Tunetorials
Ad lessons meet playlists as Spotify launches ‘Tunetorials’
Posted on October 8, 2025
by Lyene Marie Darang
Global — Spotify advertising has introduced ‘Tunetorials’, a new campaign designed to turn advertising education into engaging musical lessons. The initiative, using original songs and music videos, shall walk marketers through Spotify’s ad tools, blending educational content with entertainment. ...
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CeraVe NBA_20251008_122411_0000
CeraVe named official skincare partner of the NBA
Posted on October 8, 2025
by Teddy Cambosa
The collaboration aims to promote skincare awareness and wellness among players and fans through season-long campaigns, digital content, and community initiatives.
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DEL MONTE x ZOOTOPIA
Fresh Del Monte serves a ‘wildly’ fruity team-up with Disney’s Zootopia 2
Posted on October 7, 2025
by Sharona Nicole Semilla
United States – Fresh Del Monte Produce is joining forces with Disney’s Zootopia 2 in a global 360° campaign that brings a juicy dose of fun to produce aisles around the world.  Ahead of the film’s November 26, 2025 release, over 500 million co-branded banana stickers and pineapple tags are popping up...
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