Category: Global
In an exclusive conversation by MARKETECH APAC with Siddharth, he details that by drawing from his extensive experience in adtech and martech, he is poised to drive success in my new role by leveraging a deep understanding of growth marketing, strategic partnerships, and product innovation.
After 170 years, Mondelez-owned Cadbury has lost its royal warrant, a prestigious endorsement that was first granted to the Birmingham-based chocolatier by the British royal family in 1854.
The new initiative enables ALL loyalty members to turn their Reward Points into fundraising to support WWF’s research protecting the Mediterranean’s precious ecosystems.
Volvo has appointed IPG Mediabrands to manage its media account across all markets outside China, covering key regions such as the U.S., U.K., Germany, Sweden, Japan, Australia, and Korea
Integral Ad Science (IAS) has announced and exclusive first-to-market content-level brand safety and suitability measurement for advertisers on Kwai for Business, the commercial platform of social media video app Kwai.
With the acquisition of the new shares, Sony will become Kadokawa's largest shareholder, holding approximately 10% of its shares, including the shares Sony previously acquired in February 2021.
Prior to joining Cheil Worldwide, Poynton held positions of chief creative officer at SapientNitro Europe, executive creative director at Ogilvy UK and executive creative director at Saatchi&Saatchi in Sydney.
The Comms8-UKAEG partnership taps into the growing trend of Chinese brands expanding globally, aiming to leverage British advertising expertise to help these firms navigate complex cultural, consumer, and regulatory landscapes.
According to the report, the bank is shifting its focus beyond its core markets to reduce its consumer footprint and prioritise serving wealthier “premier” clients.
Said investment will fuel Convertr's ambitious vision, expansion and product development including new AI-powered features and enhanced integrations.
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