Category: Global
Shanghai, China – Alibaba Cloud has launched the “YOUR EPIC VIBE” campaign in partnership with Ogilvy Shanghai, inviting Olympic fans worldwide to co-create a video artwork using AI-generated visuals inspired by ice and snow sports. The campaign drew participation from fans across more than 100 countries...
The practice is designed to help Chinese companies navigate overseas markets by combining local market insight with the agency’s global network across APAC, EMEA, the UK and the US.
Singapore – ASICS has unveiled its new global brand campaign, ‘Move Your Body, Move Your Mind’, featuring a reimagined version of The Beach Boys’ classic song ‘Good Vibrations’. The campaign emphasises ASICS’ focus on the impact of physical activity on both mental and physical wellbeing. The campaign...
Singapore – Criteo has introduced its ‘Agentic Commerce Recommendation Service,’ a new solution designed to power AI shopping assistants with accurate, commerce-grade product recommendations built on real-world shopping data. As large language models evolve into AI shopping assistants and retailers deploy...
The account will be managed in collaboration with INNOCEAN’s international teams based in Seoul, Frankfurt, Dubai, New Delhi and Jakarta.
The acquisition brings together two independent agencies with complementary capabilities across brand activation, social content and experiential marketing.
U.S. – Qualtrics has named Jason Maynard as its new chief executive officer (CEO), effective immediately, with Maynard also joining the company’s Board of Directors. Maynard, a technology executive with 30 years of experience scaling software businesses, will lead Qualtrics as its AI solutions help organisations...
U.S. – Global bubble tea brand Gong cha has announced several senior leadership appointments, including new regional chief marketing officers and operations heads, as it moves to strengthen its leadership team across key markets. On the marketing front, Sepanta Bagherpour has been appointed chief marketing...
United States – Dove has debuted its Y2K-inspired ‘Hot Like Us’ campaign during the 2026 Grammy Awards, marking the latest evolution of the brand’s music-led creative and reinforcing its focus on confidence, movement, and self-expression. Airing during Music’s Biggest Night, the high-energy spot reimagines...
U.S. – Elon Musk has consolidated his AI and space ventures after SpaceX acquired xAI, merging the rocket-and-satellite company with the Grok chatbot developer in a transaction reportedly valuing the combined group at more than US$1 trillion. The major deal was announced on Monday in a statement by Elon...
