Category: Global
United States – The Campbell’s Company has appointed Mohit Anand as executive vice president and president of its snacks division, effective 23 February 2026, as the food manufacturer looks to strengthen growth across its portfolio of established brands. Anand will report to president and chief...
United States – The Salvation Army has launched “Thrift Score”, described as the world’s first digital thrift store on Roblox, aiming to introduce its thrift brand to younger audiences through an interactive virtual experience. Created by BarkleyOKRP in partnership with The Gang, the digital environment...
While recognising that LinkedIn cannot resolve every workplace challenge, the campaign positions the platform as a network that supports users in growing their careers or businesses.
Japan – Dentsu Entertainment, the entertainment arm of dentsu, has entered into a global strategic partnership with Iconic Arts to develop scalable, data-driven intellectual property for brands across content, experiences, interactive media, and consumer products. The partnership reflects a shared view...
The campaign has been produced in multiple formats, including one 60-second, one 30-second, and four 15-second versions, allowing the message to be distributed across various digital and broadcast channels.
Melbourne, Australia – Australian retail media company Zitcha has appointed Steve Biddle as chief commercial officer, as the business expands across key markets. Biddle joins the company after 14 years at Meta, where he most recently served as director of retail media network strategy and solutions....
The company announced that Bhatia will oversee global sales and partnerships, with a mandate to accelerate revenue growth across its product portfolio.
Drawing the line: Major Hollywood studios threaten legal action against ByteDance over viral AI tool
U.S.A. – Hollywood studios including Warner Bros. Discovery, Paramount, Disney, and most recently Netflix are threatening legal action against ByteDance over its newly released AI video generator, Seedance 2.0, citing concerns over copyright infringement. According to the Los Angeles Times, concerns...
U.S.A. – Mattel, the global play and family entertainment company behind brands like Barbie, Hot Wheels, and UNO, has struck a deal with its joint venture partner NetEase to acquire full ownership of Mattel163, its mobile games studio. Mattel163, launched in 2018, develops digital games based on Mattel’s...
Singapore – Starcount, the UK-based data science and technology company that analyses consumer behaviour, has partnered with SQREEM, the Singapore-based behavioural pattern data aggregator, to bridge the gap between digital intent and real-world consumer purchases, providing brands and media agencies...
