Category: Global
In a statement to MARKETECH APAC, a spokesperson for The Trade Desk has confirmed floating questions regarding Publicis’ leaked memo, but stressed that they have not failed it.
United States – The National Basketball Association (NBA) has entered a new global marketing partnership with The Coca-Cola Company, bringing Sprite back as the league’s official global soft drink partner. The agreement marks the return of a long-running collaboration between the two brands. Coca-Cola...
Singapore – Dentsu has been appointed global agency of record for Tapestry, Inc. outside the United States, covering markets across APAC and EMEAI. The mandate includes full-service media planning and buying for Tapestry’s brands, including Coach and Kate Spade. In APAC, this spans Japan, China, South...
The campaign was created by an all-female team, including models, creatives, and production staff, aligning with the brand’s focus on women-led storytelling.
United States – Omnicom Media has appointed Ellen Griffin as the new global brand president of OMD, the world’s largest media agency network. The move, effective immediately, follows the recent naming of Bradley Rogers as CEO of OMD USA. Griffin previously served as the agency’s president and global...
Singapore – Marking 15 years in operation, 51Talk unveils a refreshed global brand identity and introduces a new character to enhance its online English learning experience. The updated brand introduces simplified lesson layouts and IP-guided interactions designed to make learning more supportive, interactive,...
The development forms part of a multi-year extension of the partnership between the two organisations and represents the next stage of Formula 1’s implementation of Agentforce 360, Salesforce’s platform that integrates AI agents, customer data and human teams into a unified system.
Bangkok, Thailand – The Pavilions Hotels and Resorts has appointed Tom Thrussell as its new chief marketing officer, marking a new leadership move as the boutique hotel brand looks to strengthen its global marketing strategy and brand growth. In the role, Thrussell will be based in Thailand and will...
For Amitabh, ‘Together, limitless’, which was done alongside McCann, is the external reflection of the brand’s internal transformation into a strategic partner that can orchestrate this complex digital landscape.
Singapore – LePub has strengthened its top ranks as it names Ete Davies as global chief operating officer, tasked with tightening operations and scaling delivery across its international footprint. Davies will oversee global business operations, client delivery, and product management, while helping...
