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Category: Global

Rakuten Ichiba Expansion
Rakuten Ichiba expands global marketplace, welcomes sellers from six new countries
Posted on March 2, 2026
by Sharona Nicole Semilla
Japan – Rakuten Ichiba, Japan’s largest online marketplace, has opened its doors to merchants from six new countries, expanding its global reach to new global markets adding Belgium, Norway, Sweden, Finland, Switzerland, and New Zealand.  They join China, North America, Australia, the UK, Germany, and...
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WPP Cindy Rose announcement 2026
A bold reset: WPP scraps holding structure, targets £500m in savings and AI-driven growth
Posted on February 28, 2026
by Aliza Carmona
United Kingdom – After a year marked by declining revenue and margin pressure, WPP has announced a bold restructuring plan to dismantle its holding company model, deliver £500m in cost savings and rebuild growth through a fully integrated, AI-enabled operating structure. The multi-year strategic plan,...
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Etihad x McLaren
McLaren Racing announces Etihad Airways partnership for 2026 season
Posted on February 27, 2026
by Sharona Nicole Semilla
Singapore – McLaren Racing has named Etihad Airways as an Official Partner from the 2026 season, covering both the McLaren Formula 1 Team and the United Autosports World Endurance Championship Hypercar programme. The multi-year agreement brings together the racing team and the UAE national airline in...
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Coach Explore your story campaign main FI
Coach launches ‘Explore Your Story’ campaign highlighting storytelling and Gen Z voices
Posted on February 27, 2026
by Aliza Carmona
U.S.A. – Coach has unveiled its Spring 2026 campaign, ‘Explore Your Story’, a global initiative shaped by insights from Gen Z and co-created with communities worldwide to celebrate storytelling, self-expression, and connection. Inspired by a renewed interest in long-form storytelling, the campaign...
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Netflix Warner Bros
Netflix declines to raise Warner Bros. offer amid Paramount rivalry
Posted on February 27, 2026
by Sharona Nicole Semilla
United States – Netflix has confirmed that it has declined to raise its offer for Warner Bros., concluding months of speculation and competitive bids in the media sector.  In December 2025, Netflix signed a definitive agreement to acquire Warner Bros., including its film and television studios, HBO,...
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Explora Journeys positions ships as ‘floating hotels’ in latest global marketing push
Explora Journeys positions ships as ‘floating hotels’ in latest global marketing push
Posted on February 27, 2026
by Teddy Cambosa
The premise behind the new vision is: “The finest of everything, everywhere, all at once,” positioning the vessel itself as the ultimate destination and highlighting the mobility of a boutique resort at sea.
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Kantar Media rebrands as Fifty5Blue following acquisition by H.I.G. Capital
Kantar Media rebrands as Fifty5Blue following acquisition by H.I.G. Capital
Posted on February 26, 2026
by Teddy Cambosa
Over the past year, the company said it has undergone a transformation under independent ownership, with increased investments in talent, technology and partnerships. 
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TEAM LEWIS introduces in-house AI platform ‘Marketing SideKick’ for clients
TEAM LEWIS introduces in-house AI platform ‘Marketing SideKick’ for clients
Posted on February 26, 2026
by Teddy Cambosa
According to the company, Marketing SideKick includes governance features focused on security and compliance, alongside human oversight embedded into workflows, positioning it for enterprise use.
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WPP, Adobe deepen alliance to integrate agentic AI across marketing operations
WPP, Adobe deepen alliance to integrate agentic AI across marketing operations
Posted on February 26, 2026
by Teddy Cambosa
The companies said the initiative will leverage WPP’s agentic marketing platform, WPP Open, to create a connected and privacy-safe approach to marketing transformation.
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Canva acquires MangoAI and Cavalry
Canva acquires MangoAI, Cavalry to expand AI marketing, creative platform
Posted on February 25, 2026
by Sharona Nicole Semilla
Singapore – Canva has acquired MangoAI and Cavalry, expanding its artificial intelligence capabilities and professional creative tools as it moves to become a comprehensive visual communications platform for marketers, teams, and designers. The acquisitions strengthen Canva’s position across both intelligent...
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