Category: Global
The acquisition brings together two independent agencies with complementary capabilities across brand activation, social content and experiential marketing.
U.S. – Qualtrics has named Jason Maynard as its new chief executive officer (CEO), effective immediately, with Maynard also joining the company’s Board of Directors. Maynard, a technology executive with 30 years of experience scaling software businesses, will lead Qualtrics as its AI solutions help organisations...
U.S. – Global bubble tea brand Gong cha has announced several senior leadership appointments, including new regional chief marketing officers and operations heads, as it moves to strengthen its leadership team across key markets. On the marketing front, Sepanta Bagherpour has been appointed chief marketing...
United States – Dove has debuted its Y2K-inspired ‘Hot Like Us’ campaign during the 2026 Grammy Awards, marking the latest evolution of the brand’s music-led creative and reinforcing its focus on confidence, movement, and self-expression. Airing during Music’s Biggest Night, the high-energy spot reimagines...
U.S. – Elon Musk has consolidated his AI and space ventures after SpaceX acquired xAI, merging the rocket-and-satellite company with the Grok chatbot developer in a transaction reportedly valuing the combined group at more than US$1 trillion. The major deal was announced on Monday in a statement by Elon...
U.S. – Global bubble tea brand Gong cha has unveiled “Gong cha 2.0”, a sweeping digital and operational overhaul designed to boost franchisee profitability through advanced automation and modernised store designs. The initiative aims to scale efficiency by integrating “Super Wu”...
Singapore – Standard Chartered has launched Invest Like Champions, a global marketing campaign developed in partnership with Liverpool Football Club to spotlight its Signature CIO Funds across 12 markets. Built on the bank’s long-standing relationship with the 2025 Premier League champions, the campaign...
Singapore – Mandai Wildlife Group has appointed Omnicom Media Group’s PHD as its global media agency of record, tasking the network with overseeing integrated strategy and buying across seven international markets. Effective January 2026, the agency manages strategy, planning, and performance optimisation...
“Wonderfully Unordinary” is intended to resonate with a younger generation by emphasising that individuals perceive and shape the world differently, and that self-expression plays a central role in that process.
Unlike traditional social listening tools that primarily focus on trend visibility, the Trend Intelligence Platform converts real-time signals into brand-safe, audience-relevant, activation-ready contextual topics that can be directly applied to media planning and buying.
