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Category: Featured

Featured-Images_Nov-4-2
Singapore Airlines tops brand rankings in SG for fifth consecutive year
Posted on November 18, 2022
by Maureen Basa
Singapore Airlines topped YouGov's 2022 Best Brand Rankings, while multi-service platform Go-Jek was named most improved brand in SG.
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Majority of APAC C-suite leaders under pressure to prove short-term ROI on marketing campaigns
Majority of APAC C-suite leaders under pressure to prove short-term ROI on marketing campaigns
Posted on November 18, 2022
by Teddy Cambosa
According to the data, almost 98% of B2B marketing leaders in APAC said that improving the chief financial officer’s awareness and understanding of B2B marketing ROI.
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Azerion-and-Right-Thing-Media
Azerion ties with Right Thing Media to offer social impact messaging within in-game advertising campaigns across APAC
Posted on November 18, 2022
by Jean Cabico
They can work with any ad format, distributor, agency or media owner across web, mobile, and app campaigns.
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Lemma names Puneet Biyani as new company president
Posted on November 18, 2022
by MARKETECH APAC
Puneet Biyani has been named company president of Lemma in order to expand the company's global footprint.
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Amazon joins Big Tech’s layoff spree
Posted on November 17, 2022
by MARKETECH APAC
Amazon has begun laying off employees in its devices group, following reports saying that the company plans to lay off 10,000 employees in corporate and technology roles.
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Customer engagement MoEngage unveils four new solutions including personalisation suite
Posted on November 17, 2022
by Maureen Basa
MoEngage launched four new products to strengthen its customer engagement strategies targeted at brands in SEA region.
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Tencent’s new layoffs ripple towards video streaming, gaming teams
Tencent’s new layoffs ripple towards video streaming, gaming teams
Posted on November 17, 2022
by Teddy Cambosa
The layoffs spread across three out of six of Tencent’s business divisions. They include platform and content (PCG); the interactive entertainment department (IEG), and the cloud and smart industries group (CSIG).
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New project by top game developers Ubisoft, Riot Games to better AI tools in detecting ‘disruptive’ behaviour in games
Posted on November 17, 2022
by MARKETECH APAC
Top game developers Ubisoft and Riot Games have recently announced ‘Zero Harm in Comms’, to prevent harmful player interactions.
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TrafficGuard-Elie-Shuggi
TrafficGuard welcomes Elie Shuggi as new chief product officer
Posted on November 17, 2022
by Jean Cabico
Elie Shuggi will be responsible for scaling the company’s product offerings and supporting its growth globally.
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WPP’s new training program in AU to kickstart career of emerging creative talents
WPP’s new training program in AU to kickstart career of emerging creative talents
Posted on November 17, 2022
by Teddy Cambosa
The ‘Breakthrough Cadetship’ is part of WPP’s talent transformation agenda enabling WPP to source the region’s future-ready talents.
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