Category: Featured
There is something about concerts that is intrinsically euphoric – something in the thrill and energy in the air, multiplied by crowds. It is this feeling that makes it understandable how many people are willing to pay large sums to attend one. Watching live performances gives an elevated experience,...
MARKETECH APAC has announced new updates to its industry-leading What’s NEXT series, with more expanded plans targeted to reach more marketers in the Asia-Pacific region, giving industry leaders a platform to highlight their insights and advice on the latest trends in marketing and advertising.
As part of our E-Commerce Marketing 2024 series, we recently interviewed marketing leaders across Asia-Pacific to learn more about their actionable insights and advice for brands to elevate their e-commerce marketing strategies.
Looking ahead, marketing leaders must prepare for a landscape where agility and adaptability are key. The growing demand for sustainable and socially responsible business practices also impacts e-commerce strategies, pushing brands to align their marketing messages with these values.
MARKETECH APAC is bringing its What’s NEXT in Marketing series to Indonesia. The What’s NEXT in Marketing: Indonesia 2024 conference, scheduled for 7 November 2024 at Pullman Jakarta Indonesia, will bring together industry experts to share experiences, insights, and foresights that will shape the future...
For our latest E-Commerce Marketing Series interview, we recently spoke with Esther Chan, director of marketing at Love, Bonito to learn more about why a well-executed e-commerce marketing strategy is no longer optional but a critical component for success and growth in the retail industry.
Jim Beam has tapped the popular K-pop girl group LE SSERAFIM as the face of the iconic alcoholic beverage in APAC. For this campaign, Beam Suntory has also worked with PageLab for its above-the-line assets for the campaign while BigBadWolf did the below-the-line campaign assets.
For our next Top Story feature, we recently spoke with Mona Nazario-Garcia, managing director for advertising, brand and content at Ogilvy Group Philippines to better understand their work with IKEA, the results the campaign had across Filipino consumers, and what can we look forward between IKEA and...
In an exclusive conversation with MARKETECH APAC, he stated that his role will focus on driving PICKUP Coffee’s brand equity by emphasising value-for-money offerings without compromising quality.
One of the things that Siew Lai pointed out as one of the key trends amongst brands in terms of e-commerce marketing strategies is how they have evolved from seemingly targeting a general audience to catering to the specific needs of customers who return to the brands for a new transaction.
