Category: Featured
For years, brand visibility in search followed a predictable formula: optimise for search, buy media, drive clicks. That model alone no longer holds. Over the past 12 to 15 months, AI-powered search and recommendation platforms have quietly but decisively changed how people discover information and make...
U.S.A. – Following last year’s Omnicom–IPG merger, Omnicom Public Relations (OPR) is restructuring its portfolio, merging Golin and Ketchum and integrating Porter Novelli within FleishmanHillard. In a memo seen by MARKETECH APAC, OPR said the Omnicom-IPG acquisition “created an opportunity for OPR to...
Kuala Lumpur, Malaysia – AirAsia and its holding company Capital A are the subject of a new lawsuit from Lithuanian artist Ernest Zacharevic following the airline’s unauthorised use of the ‘Children on Bicycle’ mural in one of AirAsia’s liveries at Penang International Airport back in October 2024. As...
While brought together under this umbrella, the agencies are expected to continue operating independently, with their individual brands remaining in the market.
A key defining term that the report highlighted is ‘dystoptimism’, a coined term that notes that as old systems crumble, individuals, communities, and innovators are building new, human-centered solutions,
Singapore — Beauty, as they say, comes in all shapes and sizes. In all forms and reception. And in all emotions and expressions. This intangible sense, accompanied by inclusivity, has transformed how online consumers view themselves and express themselves, more than meets the eye. Like all industries,...
In Southeast Asia, financial compliance is no longer confined to the back office. With agents and “finfluencers” now shaping public perception on social media, banks, insurers and loan providers must balance engagement with ethical oversight—or risk losing consumer trust. Social media has become the...
While the project itself is a creative work, Philippine Airlines was also careful not to let jokes take over the safety video, as clarity is more paramount to passengers than pure entertainment.
Excellent marketing often begins with excellent communication skills. How brands speak, listen, and connect remains a key factor in driving growth. This is the challenge that Havas Vietnam chief executive officer Alexandre Sompheng has observed over years of leadership: too often, people excel at doing,...
At Million Dollar Branders, brands are not just built—they are engineered to endure. Standing out for their rare integration of commercial intelligence, buyer psychology, and creative ingenuity, creating brand experiences that are both strategically precise and emotionally resonant. Every campaign...
