Category: Featured
Brands that cannot unify their view of the customer journey are making decisions on incomplete data, misallocating budgets, and ultimately losing customers they could have retained.
In an agency where experiential campaigns require tight collaboration across strategy, creative, and production, Jen believes rigid role boundaries can often hinder great work.
If you’ve ever been caught in the pre-Raya frenzy—roads jammed with balik kampung traffic, the scent of lemang wafting from every street stall, pelita lights flickering along kampungs—you will know that Raya is a season that pulses with tradition, nostalgia, and a fair dose of chaos. But this year, Malaysian...
PR must evolve into what he calls a “Stakeholder-Outcome Engine,” where the focus is on “behavior change, message pull-through, and lead quality.”
While it is an infamous forewarning to ‘never meet your heroes’, Britannia, a household company from India, challenges this hearsay. Established in Kolkata in 1892, the Responsible Total Foods Company is known for operating key businesses in the bakery, dairy, and adjacent snacking industries and operates...
Under her leadership, Think HQ has championed work that doesn’t just capture attention, but drives real behavioural change, all while staying grounded in authenticity and cultural understanding.
Ogilvy’s recent work with IBM was for its global brand campaign “Let’s create smarter business”, which highlighted its approach to applying emerging technologies to help enterprises boost productivity, efficiency, and agility.
In a landscape where marketing technology is no longer a “nice-to-have” but the backbone of modern campaigns, MARKETECH APAC is once again putting the spotlight on the people and platforms driving that shift with the opening of entries for the Marketing Technology Awards 2026. Now in its third edition,...
In a statement to MARKETECH APAC, a spokesperson for The Trade Desk has confirmed floating questions regarding Publicis’ leaked memo, but stressed that they have not failed it.
This year’s jury, composed of the Philippines' most distinguished marketing professionals, will leverage their deep expertise to evaluate entries across a wide range of categories.
