Category: Featured
In Southeast Asia, financial compliance is no longer confined to the back office. With agents and “finfluencers” now shaping public perception on social media, banks, insurers and loan providers must balance engagement with ethical oversight—or risk losing consumer trust. Social media has become the...
While the project itself is a creative work, Philippine Airlines was also careful not to let jokes take over the safety video, as clarity is more paramount to passengers than pure entertainment.
Excellent marketing often begins with excellent communication skills. How brands speak, listen, and connect remains a key factor in driving growth. This is the challenge that Havas Vietnam chief executive officer Alexandre Sompheng has observed over years of leadership: too often, people excel at doing,...
At Million Dollar Branders, brands are not just built—they are engineered to endure. Standing out for their rare integration of commercial intelligence, buyer psychology, and creative ingenuity, creating brand experiences that are both strategically precise and emotionally resonant. Every campaign...
Singapore – As Human8 sharpens its presence across APAC, one executive is at the heart of its transformation: Katie McClintock, the consultancy’s newly appointed managing director, APAC. With more than 20 years of experience in insights and consulting—including senior roles at PepsiCo, Mastercard, and...
For many, juggling brands is a daunting and complex task. For Golden ABC’s newly-appointed marketing and communications director, Gino Cruz, it is ‘interesting’. As he steps into his new role, what he looks forward to is helping sharpen ABC’s brands: Penshoppe, Oxgn, Forme, Memo, Regatta, and Bocu. In...
Hong Kong – Following its recent acquisition of IPG, Omnicom Advertising has unveiled a revamped agency portfolio and leadership team in Hong Kong, aligning with a broader global organisational restructure. With the global retirement of the DDB brand, Omnicom will relaunch BBDO in Hong Kong, making it...
MARKETECH APAC has announced the jury lineup for the Content Marketing Awards Asia-Pacific 2026, bringing together senior marketing leaders from across the region to evaluate the most compelling content-driven storytelling in today’s evolving marketing landscape. The Content Marketing Awards Asia Pacific...
Building a media platform is one challenge. Building a regional ecosystem that brings clarity, credibility, and connection to an industry in constant motion is another entirely. In a region as diverse and fragmented as Asia Pacific, the marketing landscape has long been rich with ideas but short on shared...
Singapore – Creative consultancy ballsy has named Becky Leng as managing director, which also coincides with the launch of Kaki Sosial, a dedicated social content studio by ballsy based in Malaysia. Speaking to MARKETECH APAC, Becky stated that honesty drew her closer to ballsy, and that it is bold,...
