Category: Featured
![[Featured Image] AI Visibility Forum 2026](https://marketech-apac.com/wp-content/uploads/2026/04/Featured-Image-AI-Visibility-Forum-2026.png)
Manila, Philippines – The marketing and advertising landscape has moved firmly past the debate of whether artificial intelligence (AI) is a necessity. Today, the industry is no longer asking whether it should adopt AI, but how to master it. This evolution was the focus of the recent ‘AI Visibility:...
Many learn leadership lessons in keynote speeches, forums, or coveted conferences; others acquire them through close work with—and mentoring from—seasoned owners, whose straightforward, nuanced remarks carry grounded, practical wisdom and little patience for corporate jargon. The latter way is how Vogue...
Hong Kong – K&F CONCEPT has appointed Terry Tong as its new global marketing director, marking a strategic move as the company seeks to strengthen its global brand presence and deepen its position within the rapidly growing creator economy. In his new role, Terry will lead the company’s global marketing...
Bangkok, Thailand – When it comes to customer journeys across the BFSI industry in Southeast Asia, the idea of ‘walled gardens’ is now being challenged by fluid ecosystems across wallets, banks, and measurement technology platforms. Users no longer engage linearly across digital spaces; rather,...
It is not a mere assumption to say that the Omnicom-IPG merger has changed the trajectory of the advertising landscape. To cope, some agencies have rewritten names and identities, and a few battled for independence. If one came to think that TREYNA’s rebranding last December ended there, the group has...
As global and regional structures collide with the need for hyper-relevant execution, brands are being pushed to rethink how they balance scale with specificity, consistency with creativity, and technology with human insight.
Jakarta, Indonesia – Digital Sea McCann has recently appointed Roma Das as its new managing director in Indonesia, marking a strategic step in the agency’s evolution toward a future-ready, digitally-led creative powerhouse. In her new role, Roma will oversee the agency’s operations, talent, and strategic...
To win in 2026, brands must move from being "commodities" to "trusted partners."
For Matthias Brüll, global CEO of Mediaplus Group, the advertising industry’s fixation on artificial intelligence is beginning to miss the mark. The era of “testing” and “learning” is over. As the novelty of generative tools fades, a colder reality is setting in: an algorithm...
Bangkok, Thailand – The BFSI landscape is rapidly shifting with a 17% decline in finance app installs over the past year, along with a 27% drop in user acquisition across the APAC region, according to the latest 2026 report from AppsFlyer. Meanwhile, in Southeast Asia, there has been a 193% surge...
