Category: Featured
Ogilvy’s recent work with IBM was for its global brand campaign “Let’s create smarter business”, which highlighted its approach to applying emerging technologies to help enterprises boost productivity, efficiency, and agility.
In a landscape where marketing technology is no longer a “nice-to-have” but the backbone of modern campaigns, MARKETECH APAC is once again putting the spotlight on the people and platforms driving that shift with the opening of entries for the Marketing Technology Awards 2026. Now in its third edition,...
In a statement to MARKETECH APAC, a spokesperson for The Trade Desk has confirmed floating questions regarding Publicis’ leaked memo, but stressed that they have not failed it.
This year’s jury, composed of the Philippines' most distinguished marketing professionals, will leverage their deep expertise to evaluate entries across a wide range of categories.
Singapore — Marketing in the age of AI is not just about keeping up anymore—it is about actually being the one to set the pace. The Sitecore City Tour Asia 2026 was a deep dive into exactly how brands can use AI, automation, and unified platforms to deliver experiences that are not just faster, but...
Hong Kong – As global innovation reshapes how brands connect with customers, marketing leaders face intensifying pressure to blend cutting-edge technology with human-centric strategy. From responsible AI adoption to harnessing analytics, evolving privacy expectations, and mobile-first consumer behaviour,...
In an interview with MARKETECH APAC, Lee Wen shared that her expanded role is centered on evolving mCanvas into a multi-touchpoint powerhouse that captures consumer attention across the entire digital ecosystem.
Southeast Asia’s e-commerce market may be one of the fastest-growing globally, but its fragmented landscape often makes regional expansion challenging for brands. Consisting of multiple countries, cultures, and behaviors, brands typically struggle to bridge the gap between high-level strategy and ground-level...
Entries for the awards will remain open until 22 May 2026, with the judging process scheduled to take place from 1 to 12 June 2026. Finalists will be announced on 23 June 2026, building anticipation toward the awards’ culminating celebration.
Vietnam’s media landscape is evolving at an unprecedented speed. A young, mobile-first population, rapid platform shifts, and increasing regulatory complexity have reshaped how agencies operate — and how leaders think. For Shankar Rajagopal, CEO of WPP Media Vietnam, this environment demands more than...
