Category: East Asia
Ogilvy Consulting will help Mengtai Whiskey Distillery to plan and launch a new Chinese whiskey brand.
The new branches of Flash Coffee in South Korea and Japan are part of the chain's expansion in Asia-Pacific.
The new on-ground activation aims to ride on the rising appeal for premium whiskies among the new generation in APAC.
Data from MAGNA showed that despite the presence of Tokyo Olympics, the ad market in Japan remained having a mild impact to consumers.
Following the launch in Indonesia, dentsu international's CXM firm Merkle launches in another APAC market, Taiwan.
The elevation of Nicky Wang coincides with current CEO Penny Burgess' appointment as the new executive chairman.
The Shenzhen office will be led by Monica Lee, chair of Superunion Asia, and Maggie Chien, business director at Superunion.
The truck art by Lalamove features art design by four local art talents in a bid to support the local art scene.
The new appointments by Edelman China aims to strengthen their health and welfare communications for their clients in the market.
The joint venture with ZA Tech will enable insurers to partner with Klook to feature their insurance products on travel platforms.
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