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Category: East Asia

TBWA\Hakuhodo launches internal game to take team building into the metaverse
TBWA\Hakuhodo launches internal game to take team building into the metaverse
Posted on May 2, 2023
by Teddy Cambosa
‘The Escape’ takes the agency’s team building into the metaverse, where it combines the idea of an evacuation challenge game and disaster preparedness drills all within the virtual space.
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BBDO Greater China shakes up leadership team as Leong Wai Foong steps down from chairman role
BBDO Greater China shakes up leadership team as Leong Wai Foong steps down from chairman role
Posted on April 28, 2023
by Teddy Cambosa
BBDO in Greater China has announced key leadership changes in its team following the news of Leong Wai Foong, current chairman of BBDO Greater China, stepping down from his current role to pursue music-related opportunities.
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SG-based digital wealth platform Endowus expands to Hong Kong
SG-based digital wealth platform Endowus expands to Hong Kong
Posted on April 28, 2023
by Teddy Cambosa
Investors in Hong Kong can start building single and multi-fund portfolios via the Endowus Fund Smart solution, offering over 140 in-class funds across asset classes including cash and money market, as well as fixed income, equity, multi-asset and commodities.
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Moving Walls, jeki team up in launching platform to automate OOH advertising
Moving Walls, jeki team up in launching platform to automate OOH advertising
Posted on April 27, 2023
by Teddy Cambosa
‘MASTRUM’ is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand. 
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HK beauty retailer Sa Sa taps SAP Emarsys for personalised omnichannel solutions
HK beauty retailer Sa Sa taps SAP Emarsys for personalised omnichannel solutions
Posted on April 27, 2023
by Teddy Cambosa
SAP Emarsys’ e-commerce service enables Sa Sa to build on this foundation and pursue a two-pronged approach to customer loyalty that optimises both acquisition and retention.
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hake Shack marks 5th year in Hong Kong with newly-designed flagship store
Shake Shack marks 5th year in Hong Kong with newly-designed flagship store
Posted on April 26, 2023
by MARKETECH APAC
The brand engaged Hong Kong-Pakistani artist Ahmad Rida Nisar to help renovate its main branch located at top HK destination, ifc mall. 
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SCMP’s campaign tells the international story of Hong Kong via its readers’ POV
SCMP’s campaign tells the international story of Hong Kong via its readers’ POV
Posted on April 24, 2023
by Teddy Cambosa
'Readers of SCMP' spotlights that great journeys start with ‘anyone, anywhere, at any time’ by featuring the vignettes of six readers.
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Ex-VICE Media Lou Wee rejoins SCMP as director of global strategic business
Ex-VICE Media Lou Wee rejoins SCMP as director of global strategic business
Posted on April 24, 2023
by Teddy Cambosa
Lou Wee’s role sits within The South China Morning Post’s AMS business to build and nurture long-term partnerships with global strategic accounts.
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Manulife HK appoints new chief strategy officer, chief communications officer
Manulife HK appoints new chief strategy officer, chief communications officer
Posted on April 20, 2023
by Teddy Cambosa
Together, the executives will report directly to Patrick Graham, chief executive officer of Manulife Hong Kong and Macau.
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UNIQLO’s new prototype store to represent global stores moving forward
UNIQLO’s new prototype store to represent global stores moving forward
Posted on April 20, 2023
by Teddy Cambosa
They developed a new roadside store concept that both appeals to customers and embodies the UNIQLO philosophy of contributing to the development of a prosperous society and realisation of a better world.
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