Category: East Asia
Conceptualised alongside Leo Burnett Taiwan and Digitas Taiwan, the campaign uses a combination of surveillance cameras and a 3D holographic display, which then displays a 3D model of Tudigong, God of Land.
Chen will oversee the company’s business strategies and data analytics function, with the mandate of driving business transformations in alignment with evolving strategic focus.
The campaign brings the brand’s new ‘Moonbow Blue’ colour to life, and celebrating the brand’s design philosophy, which takes inspiration from Japanese nature, where moonbows have long been part of Japan’s art and design heritage.
In his new role, Wan will spearhead growth of the newly established business team across borders, realising the group’s commitment to contribute to their clients’ strategic growth in the region.
Cathay Pacific's ‘Let’s Get Moving ;P’ celebrates the ‘unshakable bond’ by using actual data from Cathay flights to unearth its most popular branded items.
‘The Escape’ takes the agency’s team building into the metaverse, where it combines the idea of an evacuation challenge game and disaster preparedness drills all within the virtual space.
BBDO in Greater China has announced key leadership changes in its team following the news of Leong Wai Foong, current chairman of BBDO Greater China, stepping down from his current role to pursue music-related opportunities.
Investors in Hong Kong can start building single and multi-fund portfolios via the Endowus Fund Smart solution, offering over 140 in-class funds across asset classes including cash and money market, as well as fixed income, equity, multi-asset and commodities.
‘MASTRUM’ is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand.
SAP Emarsys’ e-commerce service enables Sa Sa to build on this foundation and pursue a two-pronged approach to customer loyalty that optimises both acquisition and retention.
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