Category: East Asia
F&L will now be its official public relations agency for Southeast Asia to help the premium full-service carrier capitalise on growth in the region.
Most recently, Wang was CEO of Edelman in China, and formerly, the MD of Ogilvy One Beijing.
In her new role, Lam will be responsible for driving the business of consumer mobile products including pre-paid and post-paid mobile plans, roaming, its millennial-centric brand Birdie and other value-added services.
To celebrate their 30th anniversary in China, Centrum plans to upgrade their brand image, as well as establish and strengthen its reputation as a daily health empowerment brand for Chinese consumers.
Peroni has renamed the cinema house as 'House of PERONI' and rebranded the 183 seat covers with special design.
Conceptualised alongside Leo Burnett Taiwan and Digitas Taiwan, the campaign uses a combination of surveillance cameras and a 3D holographic display, which then displays a 3D model of Tudigong, God of Land.
Chen will oversee the company’s business strategies and data analytics function, with the mandate of driving business transformations in alignment with evolving strategic focus.
The campaign brings the brand’s new ‘Moonbow Blue’ colour to life, and celebrating the brand’s design philosophy, which takes inspiration from Japanese nature, where moonbows have long been part of Japan’s art and design heritage.
In his new role, Wan will spearhead growth of the newly established business team across borders, realising the group’s commitment to contribute to their clients’ strategic growth in the region.
Cathay Pacific's ‘Let’s Get Moving ;P’ celebrates the ‘unshakable bond’ by using actual data from Cathay flights to unearth its most popular branded items.
