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Category: East Asia

Carousell-Hong-Kong-Chinese-New-Year
Carousell HK taps DJ Ah Jeng, mother duo in a light-hearted CNY ad
Posted on January 13, 2022
by Teddy Cambosa
This CNY-themed campaign from Carousell Hong Kong utilizes CNY traditions and beliefs to encourage decluttering.
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HK blockchain solutions UDomain rebrands to reflect commitment to web 3.0
HK blockchain solutions UDomain rebrands to reflect commitment to web 3.0
Posted on January 12, 2022
by MARKETECH APAC
The HK-based company aims to mirror its position as a pioneer blockchain solution provider through the rebranding.
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Hitachi-Medallia-CX-Partnership-Japan
Hitachi joins Medallia’s strategic partnership program in Japan
Posted on January 12, 2022
by Teddy Cambosa
Through the partnership, Medallia will align with Hitachi's Financial Institutions Business Unit to reinforce support for sales and service delivery efforts.
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Japan-Twitter-Gaming
Japan sent out the most tweets about gaming in 2021
Posted on January 11, 2022
by Teddy Cambosa
Japan is one of the many Asian countries that have tweeted the most about gaming, data from the social media platform shows.
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B2LiNk-PICKY-K-Beauty-Acquisition
K-beauty brand aggregator B2LiNK acquires skincare app Picky Inc.
Posted on January 4, 2022
by Teddy Cambosa
The acquisition of Picky Inc. by B2LiNK goes in line with the expansion and popularity of K-Beauty products globally.
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Mengniu-Group-Carat-China
Carat bags anew Mengniu Group’s account in China
Posted on December 28, 2021
by Teddy Cambosa
Carat has been the agency of Mengniu Group since 2017.
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WEBTOON teases new webcomic launch with BTS
WEBTOON teases new webcomic launch with BTS
Posted on December 27, 2021
by Carlo Sarabia
The first teaser will be rolled out on 24 December featuring BTS member Jin, and will be posting teaser trailers daily that will feature one BTS star until January. 
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Ogilvy-China-Tongwei-Group-Pjoy
Ogilvy China appointed by Tongwei Group to launch new pet food brand
Posted on December 23, 2021
by Teddy Cambosa
Tongwei Group taps Ogilvy China in order to build its new pet food bran Pjoy, rolled out during the Single's Day sales festival.
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Hivestack-Hong-Kong-Partnerships-DSP
Hivestack scores new partnerships to strengthen DSP offering in HK
Posted on December 14, 2021
by Teddy Cambosa
The multiple partnership of Hivestack in Twitter include GroupM, Xaxis, Publicis, Havas, and dentsu International.
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Hivestack-Solmate-Media-Partnership
Solmate Media, Hivestack partnership to bring programmatic DOOH to Taiwan
Posted on December 13, 2021
by Teddy Cambosa
The partnership between Hivestack and Solmate Media is a first for Taiwan in terms of programmatic DOOH offering.
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