Category: East Asia
The new on-ground activation aims to ride on the rising appeal for premium whiskies among the new generation in APAC.
Data from MAGNA showed that despite the presence of Tokyo Olympics, the ad market in Japan remained having a mild impact to consumers.
Following the launch in Indonesia, dentsu international's CXM firm Merkle launches in another APAC market, Taiwan.
The elevation of Nicky Wang coincides with current CEO Penny Burgess' appointment as the new executive chairman.
The Shenzhen office will be led by Monica Lee, chair of Superunion Asia, and Maggie Chien, business director at Superunion.
The truck art by Lalamove features art design by four local art talents in a bid to support the local art scene.
The new appointments by Edelman China aims to strengthen their health and welfare communications for their clients in the market.
The joint venture with ZA Tech will enable insurers to partner with Klook to feature their insurance products on travel platforms.
The latest campaign by HSBC Hong Kong brings together various stars for a fun-filled adventure through space.
Through the acquisition by Accenture, Tambourine will enhance the world-class suite of sales and commerce transformation services,
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