Category: East Asia
Chinese kid’s clothing Balabala partners with Ogilvy Shanghai to unveil new virtual influencer Gu Yu
The launch of virtual influencer Gu Yu by Balabala, alongside Ogilvy Shanghai, is part of its brand rejuvenation journey.
In his new role, Darren will work with Rogier Bikker, the office’s Managing Director to fulfill Media.Monks’ FutureProofed business vision in China.
The report provides an in-depth view of the consumer behaviours, sentiments and buying habits that shape this exciting opportunity for marketers in the interconnected era.
The partnership aims to redefine sustainability through the promotion of positive transformation journeys in Hong Kong.
COM2US has successfully engaged further with its target audience leveraging trigger targeting capabilities available within Hivestack DSP.
This partnership between Hivestack and Asiaray is already active in Hong Kong SAR and Singapore, and now in Mainland China.
BMW Taiwan aims to engage both potential buyers and existing BMW car enthusiasts on social media channels.
The Pride Month campaign by OneDegree identifies the market gap and the need for inclusiveness for a diverse community, in addition to consumers’ need.
As the climate crisis, global warming, and social disparity worsen, marketers have a great chance to influence people's behavior and build successful company sustainability programs.
By firstly engaging internal teams on this NFT initiative, FWD Insurance aims to further enhance customer experience.
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