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Category: East Asia

hsbc-one's-latest-campaign-focuses-on-financial-empowerment-of-young-millenials
HSBC One's latest campaign focuses on financial empowerment of young millennials
Posted on June 2, 2022
by Christian Calma
The latest campaign from HSBC One and Wunderman Thompson Hong Kong aims to provide financial awareness to young millennials.
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tumi-unveils-collab-with-razer-for-esports-inspired-collection
TUMI unveils collab with Razer for esports-inspired collection
Posted on June 2, 2022
by Christian Calma
TUMI's foothold in the esports industry will be strengthened by the release on June 3rd of four highly anticipated co-branded styles across its regions.
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ONE-Esports-and-LCK-2022
ONE Esports appointed as official media partner for League of Legends Champions Korea
Posted on June 1, 2022
by Jean Cabico
The partnership will see ONE Esports managing the production of localised content related to LCK Summer Split 2022.
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WE-Red-Bridge-and-McLaren
WE Red Bridge appointed as comms agency of record of McLaren China
Posted on June 1, 2022
by Jean Cabico
WE Red Bridge will be supporting McLaren’s growth in China by increasing brand equity and exposure in the country.
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Hello Media selects Hivestack as its SSP partner for programmatic buyers in Korea
Hello Media selects Hivestack as its SSP partner for programmatic buyers in Korea
Posted on May 31, 2022
by Christian Calma
Hello Media will offer brands, agencies, and omnichannel DSPs the opportunity to buy DOOH inventory programmatically through Hivestack (SSP).
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AIA HK launches new campaign on retirement scheme high points
AIA HK launches new campaign on retirement scheme high points
Posted on May 30, 2022
by Carlo Sarabia
To enable members to have a better grip on the highlights of its MPF scheme, the AIA Hong Kong has launched a large-scale advertising campaign that features singer Hins Cheung.
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Anotoys Collectiverse to kickstart the next evolution of fandom with celebrity-licensed NFTs
Anotoys Collectiverse to kickstart the next evolution of fandom with celebrity-licensed NFTs
Posted on May 27, 2022
by Christian Calma
The partnership between Anotoys Collectiverse and Block Tides Singapore aims to create a global wave of fandom for celebrities, bringing pop culture to the world and to the metaverse.
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Soymilk brand Vitasoy undergoes rebranding
Soymilk brand Vitasoy undergoes rebranding 
Posted on May 26, 2022
by Carlo Sarabia
Vitasoy, the iconic soymilk beverage founded in Hong Kong, is evolving to keep up with modern consumers with a rebrand assisted by dentsu international Hong Kong.
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Robbie Yang joins Hill+Knowlton Strategies as VP of growth in China
Robbie Yang joins Hill+Knowlton Strategies as VP of growth in China
Posted on May 26, 2022
by Teddy Cambosa
Robbie Yang brings in to Hill+Knowlton more than 15 years of experience in public relations, marketing and digital communications at both brands and agencies.
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HSBC launches new local campaign to support HK community
HSBC launches new local campaign to support HK community
Posted on May 25, 2022
by Teddy Cambosa
Conceptualised alongside Grey Hong Kong, the support campaign from HSBC aims to makeover its branches.
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