Category: East Asia
This collaboration between Watsons, Kenvue, L’Oréal, and P&G does not only consist of providing sustainable products, but also ranges towards teaming up to run a wide range of sustainability efforts and projects to engage with customers by helping the environment.
Xiaohongshu (Red), a lifestyle-sharing site in China has appointed Nativex to be its official cross-border marketing agency, enabling brands and developers from around the world to benefit from user growth on the platform.
As chief operating officer, Masa will be in charge of upholding Grey Tokyo’s strategic vision, fostering its borderless agenda, and ensuring the delivery of outstanding marketing services and integrated solutions to clients.
The platform's AI-powered direct chat model promises an enhanced user experience, streamlining the talent acquisition process for Japanese employers.
Through this, Hello Kitty fans will have the opportunity to create their own communities and connect with their favourite characters in a brand-new virtual world by visiting the digital destination within the MetaGaia app.
By leveraging Appier’s ‘AI Personalization Cloud’, Burger King Taiwan harnessed diverse creative modules to create engaging marketing campaigns, offering customers a unique and personalised experience.
The newly appointed board members will work together with the current Hong Kong staff to pursue the Society's purpose of fostering leadership and raising the bar for marketing practices in the wider region.
Moreover, it also features a digital branch service executive, which can provide assistance with most personal account-related enquiries, which enables customers to save time by removing the need to wait for traditional teller counters.
These promotions follow a run of new multi-market client wins for the agency in the past 6- months, including companies such as Endowus, GoGoX and Wharf Hotels.
McCann Worldgroup China aims to establish influencer marketing as a core competency and drive exceptional client results in the ever-expanding Chinese social media ecosystem.
