Category: East Asia
Hong Kong – Cedar Hong Kong, a content marketing agency under BBDO Asia Pacific, has named long-time executive Mark Tjhung as its new managing director. Tjhung has been with Cedar Hong Kong since its establishment in 2015, holding roles including editor, content director and, most recently, managing...
Hong Kong – Carlsberg Brewery Hong Kong and Young Master Brewery have formed a strategic partnership under an exclusive distributorship agreement, covering the distribution and sales of Young Master’s full range of beers and ready-to-drink (RTD) products in Hong Kong and Macau. Founded in Hong Kong and...
Hong Kong’s creative industry is navigating a paradox: clients are asking agencies to deliver work that is bolder and more relevant than ever, while budgets are shrinking and risk appetite is at an all-time low. To succeed, agencies must not only craft standout creative but also prove its business impact—and...
Singapore — McLaren Racing’s Formula 1 team has announced Mastercard as their official naming partner ahead of the 2026 season, setting the team to adopt the name ‘McLaren Mastercard Formula 1 Team’ next year. Aiming to provide fans with more exclusive access and unique experiences, Mastercard also announced...
Hong Kong — MTR Malls has unveiled a bold new chapter in its brand evolution for PopCorn in Tseung Kwan O(TKO) with the launch of “POP into More Colors”—a striking artistic collaboration with Berlin-based art collective ‘TAPE THAT.’ The launch featured artists Stephan Meissner, Adrian Dittert, and Nicolas...
Hong Kong – The Singapore Tourism Board (STB) has named PLUG as its public relations agency of record in Hong Kong, securing the account after a competitive pitch launched in May 2025. The appointment, set for a minimum of two years with the option to extend up to five, covers one of STB’s key markets,...
Hong Kong – DFI Retail Group, the operator of Wellcome, Mannings, and 7-Eleven, is reportedly preparing staff layoffs as part of efforts to sustain its business amid rising retail costs. According to the South China Morning Post, CEO Scott Price informed employees in an internal email that the company...
Hong Kong – Fast-fashion giant Shein Group is reportedly considering moving its headquarters back to China as it seeks Beijing’s approval for a planned Hong Kong initial public offering (IPO). According to a Bloomberg report citing people familiar with the matter, Shein—currently headquartered in Singapore—has...
Japan – McCann Worldgroup has appointed Takashi Aoki as representative director and CEO of its Japan operations, effective 2 October 2025. On the same date, he will also take on the role of representative director and CEO of McCann Japan. Aoki, who currently serves as representative director and president...
Hong Kong — Uber Taxi has released a new campaign in Hong Kong, once again featuring actor Nick Cheung in a martial arts-inspired storyline. The campaign builds on last year’s work and uses the Cantonese word kung fu—which means both “martial arts” and “effort”—to highlight the challenges of hailing...
