Category: East Asia
South Korea – Heineken has teamed up with LePub Singapore to launch a bold new campaign in South Korea, introducing staff-free, self-service ‘Trust Bars’ that let football fans enjoy UEFA Champions League matches and fresh pints at any hour—even in the early morning. Called ‘Trust Bars’, the concept...
South Korea—TBWA Media Arts Lab (MAL), Apple’s dedicated global creative agency, has announced key leadership changes in its Seoul office, with the appointment of Minah Lee as managing director and the promotion of Youji Noh to executive creative director. As the new MD of MAL Seoul, Lee will report...
Over the course of the day, members of the public can visit the installation and take home a copy for free.
Creative agency TBWA Hong Kong has named Ida Mak as its new general manager.
Hong Kong – In a move that bridges tradition and innovation, Chinese herbal wellness retailer Hung Fook Tong has teamed up with Nutribite to launch a personalised meal service powered by AI and rooted in traditional Chinese wellness principles. The new meal service combines AI technology with nutritional...
Hong Kong – Bausch + Lomb has partnered with Metta/We Are Social Hong Kong to launch a new social-first campaign for its ULTRA ONE DAY contact lenses, flipping the script on traditional celebrity marketing. Building on the success of their previous collaboration with singer and actress Marf Yau, the...
Hong Kong – MoneyBack, the loyalty program under AS Watson Group, has partnered with TBWA Hong Kong to launch a new branding campaign, introducing updates to its platform and expanded offerings for users. MoneyBack’s enhanced platform challenges the traditional rewards model by allowing users to explore...
As part of the Omnicom network, Omnicom Media Group (OMG) Hong Kong plays a key role in delivering end-to-end transformational experiences rooted in data, content, and integrated planning, powered by the Omni open operating system. In a fast-moving and competitive market like Hong Kong, OMG continuously...
Hong Kong – To mark its 160th anniversary, HSBC has partnered with Omnicom Media Group (OMG) Hong Kong and its creative arm Fuse to unveil a bespoke Rube Goldberg Machine installation at the iconic HSBC Main Building. For the campaign, OMG Hong Kong enlisted local kinetic mechanism artist Joseph Chan...
China – In a move that challenges long-held retail display norms, Harbin Beer has launched a campaign that places its products at the back of store refrigerators—typically the least visible and least favourable shelf space. The campaign, developed in collaboration with BBDO China, is based on research...
