Category: East Asia
Hong Kong – The South China Morning Post (SCMP) has launched “The Way I Read SCMP”, a new campaign spotlighting seven prominent Hong Kong figures to highlight the diversity and depth of its readership. Now in its third iteration, the ‘I Read SCMP’ campaign has brought together 30 influential...
The platform will also implement cutting-edge identity and access technologies, including Unified ID 2.0 (UID2) and OpenPath, helping advertisers achieve more efficient and precise advertising outcomes.
Hong Kong – Following the success of last year’s campaign, HSBC has once again partnered with dentsu GBA to launch a new initiative spotlighting its continued commitment to seamless, customer-focused mobile banking experiences. Titled ‘We’ve Made it Better’, the campaign showcases how HSBC’s updated...
Hong Kong – Telehealth platform Noah has partnered with creative agency BBH Singapore to launch a bold new campaign that puts men’s sexual health in the spotlight—using a giant inflatable installation along Hong Kong’s iconic harbourfront. The installation depicts a pair of oversized inflatable balls...
Japan – Apple Japan, in partnership with TBWA\Media Arts Lab Tokyo, has launched a new campaign spotlighting the true story of Masahiro Suzuki, a heavy metal fan whose Apple Watch detected irregular heart rhythms—prompting life-saving medical intervention. Titled ‘Suzuki-san’s Heart Story’, the 30-second...
China – Apple China, in partnership with TBWA\Media Arts Lab Shanghai, has unveiled a new Mac campaign aimed at the millions of students transitioning from high school to university following the Gaokao exams. Titled ‘If you want it, Mac can do it with you’, the campaign features a short film that follows...
Independent creative agency UltraSuperNew has revealed its new global positioning with the opening of its Tokyo office.
China – Apple China, in collaboration with TBWA\Media Arts Lab Shanghai, has launched a new privacy campaign bringing back comedian Yue Yun Peng for a second consecutive year to illustrate iPhone’s privacy features through everyday situations. The campaign builds on last year’s “Let’s Talk Privacy” series...
Hong Kong – Digital life insurer Blue has launched a new brand campaign that uses humour to depict the simplification of insurance processes through its online platform, while continuing to feature the tagline, “Choose Blue, insurance is that simple.” The campaign begins with a video advertisement that...
Hong Kong – Private members’ club 1880 Hong Kong has reportedly closed its doors less than a year after its high-profile launch, with financial difficulties cited as the primary reason. According to a report by the South China Morning Post (SCMP), the club—an extension of Singapore’s 1880—ceased operations...
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