Category: East Asia
China – Apple China has unveiled its first-ever ‘Shot on iPhone’ music video collaboration, teaming up with superstar Jackson Wang to spotlight the advanced camera capabilities of the new iPhone 17 Pro. Titled ‘Let Loose’, the music video is a personal project for Wang, which he co-directed with Ojun...
Through the collaboration, PubMatic’s advertiser partners will gain programmatic access to Nippon TV’s inventory, combining the reach and brand safety of linear television with the flexibility of digital advertising.
Hong Kong – 7-Eleven has expanded its ‘Grounds to Green’ upcycling programme through a new farm-to-table collaboration with Foodlink Foundation and local social enterprise New Life Farm, transforming used coffee grounds into fresh produce and two new 7-SELECT juices. The initiative marks the third phase...
China – Budweiser has unveiled a new campaign in China that follows the story of a shy concertgoer whose unexpected crowd-surfing journey takes him from the sidelines to the spotlight on stage. Developed by Africa Creative DDB and directed by Henry Scholfield through HAMLET China, the campaign highlights...
Taiwan – Havas Health Network has launched Havas Health in Taiwan, marking an expansion of the group’s presence in the Asia-Pacific region. The new agency will operate within the Havas Taiwan Village, a model that brings together creative, media, and health capabilities under one framework. The structure...
The initiative also extends into the wider MTR network, with displays set up in the digital zone at Admiralty station on the East Rail Line, as well as on the bulkhead LED screen in the arrivals hall at Lo Wu station.
Taiwan – Tired of your fries getting swiped? McDonald’s Taiwan has rolled out a new campaign featuring ‘Kung Fries’—a tongue-in-cheek martial art designed to help people defend their fries from sneaky fingers. Developed in partnership with Leo Taiwan, the campaign enlisted Kung Fu master Scott Hung,...
Taipei, Taiwan — Potato Corner, the flavoured fries brand from the Philippines, opened its first store in Taiwan. The outlet is in the Uni-President Department Store at Taipei’s Xinyi District, close to major MRT and bus hubs. The brand is part of Shakey’s Pizza Asia Ventures, Inc., one of the...
Hong Kong – Publicis Groupe Hong Kong has elevated Halo Cheng to executive creative director (ECD) and Stratos Efstathiou to head of art, while also adding four senior creatives to its team. Cheng began her career as a copywriter at Leo Burnett Hong Kong and has since worked on campaigns for global brands....
Japan – Swarovski has opened a new flagship store in Osaka, marking its 130th anniversary with a three-level retail space designed to showcase both its heritage and modern creative direction. The store is located at 3-12-7 Minamisemba Chuo-ku, near the Shinsaibashi shopping district, one of Osaka’s busiest...
