Category: East Asia
Seoul, South Korea – Advertising agency BBDO in South Korea has recently announced the appointment of Junhwa Jung as its newest executive creative director. This strategic move aims to elevate the agency’s presence in the dynamic creative landscape, focusing on infusing his expertise into the industry....
Shinsegae Duty Free Shop has transformed its exterior walls into a Christmas wonderland in the newest 'Check into Shinsegae Duty Free: Magical Holiday’ campaign in South Korea.
Starring Taiwanese pop icon Jolin Tsai, the film by Leo Burnett Taiwan depicts moments of simple happiness across four decades, beginning in 1984 – the year McDonald’s Taiwan first opened its doors.
Chinese catering group Fulum Group Holdings has entered into a strategic cooperation agreement with Sunpark Holdings, an F&B corporation in Japan, to further expand its diversified F&B offerings.
With the intention of captivating tourists throughout the holiday season, CHANEL WONDERLAND was designed as a giant platform. At seven metres high and over one hundred and thirty square metres in size, this platform is massive and ready to improve the duty-free experience. The creation's central theme,...
Beijing, China – Following the company’s commitment to inspire brands with sustainable climate communications solutions, global advertising, marketing, and public relations agency Ogilvy has recently entered into a partnership with Tsinghua University’s Institute of Climate Change and Sustainable Development...
Global travel service provider Trip.com has announced it has signed a memorandum of understanding (MoU) with the China International Culture Association (CICA) to promote the country’s inbound tourism.
The new funding will aid in Modhaus’ vision of expanding Cosmo into “the K-pop equivalent of LinkedIn or Kickstarter.”
In his new role, Murakami will be responsible for shaping the footprint and business expansion for VaynerMedia in the Japanese market, with a focus on growing the agency's portfolio and ensuring the delivery of business solutions that build clients’ brands while fuelling maximum business impact and cost...
In this unexpected move away from the familiar stories of Vitamin C, the brand has created the Sunkist Citric Essence, a qi balancing formula, and launched a platform for people to share and preserve their own unique recipes, thereby educating Hong Kongers on the health benefits of the Sunkist Navel...
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