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Category: APAC

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What’s NEXT 2023: Is ‘messy customer data’ costing your business a fortune?
Posted on November 1, 2022
by MARKETECH APAC
If you know your customers so well, then why do you keep treating them like strangers? It’s a conundrum APAC marketers face every day.
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MARKETECH APAC to help brands future-proof their marketing strategies in the metaverse with upcoming webinar this November
MARKETECH APAC to help brands future-proof their marketing strategies in the metaverse with upcoming webinar this November
Posted on October 31, 2022
by MARKETECH APAC
The industry discussion this November will be gathering expert minds in APAC to help brands strategise their marketing in the metaverse as we enter the new year filled with new trends.
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M&C-Saatchi-Performance-Melissa-Yik-and-Roshat-Adnani
M&C Saatchi Performance announces two senior exec elevations for APAC
Posted on October 31, 2022
by Jean Cabico
Both roles will report directly to Kabeer Chaudhary, managing director for APAC at M&C Saatchi Performance.
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TikTok beefs up wellness initiatives in digital hub
TikTok beefs up wellness initiatives in digital hub
Posted on October 28, 2022
by MARKETECH APAC
TikTok is fostering a safer space for mental health conversations with new educational and inspiring content added to its 'Digital Wellness Hub'.
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Australian consultancy BeingIconic opens in Asia, names Jack Lim as principal
Australian consultancy BeingIconic opens in Asia, names Jack Lim as principal 
Posted on October 27, 2022
by Teddy Cambosa
Jack Lim is appointed as its principal for BeingIconic’s Asia operations based in Singapore.
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The Parentinc brings in ex-Unilever Rahul Welde as new board member
The Parentinc brings in ex-Unilever Rahul Welde as new board member
Posted on October 26, 2022
by MARKETECH APAC
At Unilever, Welde was formerly the Executive Vice President of Global Digital Transformation.
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Yahoo announces key appointments to bolster adtech business in APAC
Yahoo announces key appointments to bolster adtech business in APAC
Posted on October 26, 2022
by Teddy Cambosa
Yahoo has announced key appointments in its APAC team to bolster its adtech business in the region.
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Colgate amplifies sustainability game through introduction of ‘Colley’
Posted on October 26, 2022
by MARKETECH APAC
Colgate has finally given birth to 'Colley', its HPDE recyclable toothpaste tube.
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Jellysmack, WebTVAsia ink deal to invest US$30m in content creators within APAC
Jellysmack, WebTVAsia ink deal to invest US$30m in content creators within APAC
Posted on October 25, 2022
by Teddy Cambosa
The new partnership further strengthens Jellysmack’s support of top global creators and aligns with WebTVAsia’s mission to empower Asian Pacific creators with opportunities and resources
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PubMatic’s new playbook lays out how mobile app publishers capture increased brand spend
PubMatic’s new playbook lays out how mobile app publishers capture increased brand spend
Posted on October 25, 2022
by Teddy Cambosa
The new PubMatic playbook explains benefits of leveraging brand spend for mobile app publishers in APAC and identifies key challenges publishers must solve in order to capture spend.
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