Category: APAC
The new moves play a significant role in Octagon’s expansion into APAC, especially with the region hosting several sporting events such as the 2023 FIFA Women’s World Cup, Brisbane 2032 Olympic and Paralympic Games.
The yearly event, which was first introduced in 2016 under UM's corporate social responsibility division, Better World, shows the organisation's goal of dedication to the values of community and care.
The partnership will be launched across nine markets in the Asia-Pacific region on July 25 for a limited time and offerings for fans and customers alike. These markets include Taiwan, Hong Kong, Indonesia, Korea, Thailand, Malaysia, Vietnam, the Philippines, and Singapore.
More specifically, they include AI-curated itineraries such as include ‘Trip.Trends’, ‘Trip.Best’, and ‘Trip.Deals’, cater to users' diverse needs and preferences by capturing real-time information on the latest travel trends, prices, and top-ranked hotels, flights, and attractions.
Over 10,000 digital talents from Singapore, Malaysia, and Indonesia, including students, developers, and entrepreneurs, will collaborate to create chatbot solutions on the WhatsApp Business Platform.
Singapore – Foodpanda has recently introduced a pick-up feature in its grocery delivery service pandamart. This allows customers to conveniently collect their groceries themselves, providing them with increased options and flexibility in receiving their orders. Although the feature is currently available...
Last quarter, advertisers threw away $77.1m from their ad spend budgets, which represents an average of 40% wastage across total audited media spend, compared to more than $104 million between January and March 2023.
The survey found that 58% of respondents were unsure where they could redeem their loyalty points, while 56% were unaware of the value of their accumulated points.
Australia – Attention measurement and optimisation platform Playground xyz has announced a partnership with global adtech PubMatic. Said partnership aims to allow advertisers to create bespoke, high-attention marketplaces within the sell-side platform. Playground xyz’s attention intelligence platform...
Titled “The Future of Customer Engagement: Harnessing the Power of AI”, the webinar aims to impart valuable insights to marketers to harness the full potential of AI and stay ahead in the ever-evolving landscape of customer engagement.
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