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Category: APAC

Asia is the most excited region about a future with AI, yet ANZ remains cautious
Asia is the most excited region about a future with AI, yet ANZ remains cautious
Posted on June 10, 2024
by Teddy Cambosa
According to the data, most people (62%) in the regions said they were excited for the products and services that use AI; interest is greatest in China (80%), Indonesia (76%), Thailand (76%) and South Korea (73%). 
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Watsons invests US$250m to upgrade shopping experience in stores across Asia
Posted on June 7, 2024
by Aliza Carmona
Putting its customers at the forefront, Watsons, the flagship health and beauty brand of AS Watson Group, has committed US$250 million to opening and upgrading 6,000 stores across Asia over the next two years.
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foodpanda reaffirms commitment to support delivery partners with ‘panda hearts’ program
foodpanda reaffirms commitment to support delivery partners with ‘panda hearts’ program
Posted on June 7, 2024
by Teddy Cambosa
Through panda cares, foodpanda aims to drive the program to improve the safety, well-being, and personal development of their delivery partners, alongside community and welfare perks.
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JustCo partners with DEX Ventures to offer enhanced digital marketing services to members
Posted on June 7, 2024
by Aliza Carmona
Premier workspace provider JustCo has announced a strategic partnership with DEX Ventures, a technology marketing consultancy, to deliver proven digital and marketing solutions to its members via the JustCo Business Solutions platform.
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Smartly welcomes Bertilla Teo as regional CEO for APAC
Smartly welcomes Bertilla Teo as regional CEO for APAC
Posted on June 7, 2024
by Teddy Cambosa
Her appointment underscores Smartly’s goal of helping advertisers succeed in a complex digital ecosystem with increasing fragmentation of channels, changing privacy regulations, and the need for efficient budget allocation across diverse markets.
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Seamless retail is now the new benchmark for tomorrow’s sellers in APAC: report
Seamless retail is now the new benchmark for tomorrow’s APAC retailers: report
Posted on June 6, 2024
by Teddy Cambosa
With this, concepts such as multichannel and omnichannel, have lost their relevance, with a highly customer-centric approach taking the lead, according to a report by KPMG Asia Pacific and GS1 which examined how businesses and consumers in the Asia Pacific are embracing these seamless commerce strategies...
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Majority of B2B marketing leaders in APAC optimistic about revenue growth in 2024
Posted on June 6, 2024
by Aliza Carmona
B2B marketing leaders in the APAC region are displaying renewed optimism, with nine in 10 bullish in their teams' ability to drive revenue in the upcoming year, according to a new research report from LinkedIn.
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E-Commerce Marketing Series: ASUS’ Eddie Teng on enhancing first-party data to improve the e-commerce, retail relationship
E-Commerce Marketing Series: ASUS’ Eddie Teng on enhancing first-party data to improve the e-commerce, retail relationship
Posted on June 6, 2024
by Teddy Cambosa
As part of our E-Commerce Marketing Series interviews, we spoke with Eddie Teng, head of e-commerce for APJ at ASUS to learn more about his insights on how e-commerce marketing strategies play out in the consumer electronics industry, as well as detailing the various e-commerce trends many brands are...
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Hakuhodo KEY3 partners with global Web3 tech firms to launch Loyalty X, pioneering Web3-driven loyalty solutions
Posted on June 5, 2024
by Aliza Carmona
Hakuhodo KEY3, the web3 business production venture under Hakuhodo Inc., has announced its partnership with PONT Inc., SmartMedia Technologies (SMT), and other global web3 technology companies to form the new loyalty program ‘Loyalty X’.
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npdigitalxsearchguru
NP Digital strengthens APAC presence with SearchGuru acquisition agreement
Posted on June 5, 2024
by Aliza Carmona
NP Digital, a global digital marketing agency, has announced its agreement to acquire digital agency SearchGuru, expanding its portfolio and market reach in the Asia-Pacific region.
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