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Category: APAC

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Bloomingdale Public Relations welcomes Vikram Kharvi as new CEO
Posted on July 4, 2024
by Aliza Carmona
Bloomingdale Public Relations Pte. Ltd., a full-service communications consulting agency and PR firm in Asia, has announced the appointment of Vikram Kharvi as its new chief executive officer (CEO).
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IZEA Worldwide’s Hoozu acquires 26 Talent to expand APAC footprint
IZEA Worldwide’s Hoozu acquires 26 Talent to expand APAC footprint
Posted on July 4, 2024
by MARKETECH APAC
Moreover, with 26 Talent’s strong reputation and innovative approach to talent management, Hoozu is set to enhance its service offerings significantly. The integration will provide clients access to a broader range of influencers, more comprehensive marketing solutions, and cutting-edge strategies that...
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Burson
Burson announces multiple key appointments for its Asia-Pacific division 
Posted on July 3, 2024
by MARKETECH APAC
The appointments of Burson throughout Asia-Pacific include Amelia Tipping as APAC chief growth officer, Marianne Admardatine as APAC head of innovation and creative transformation (in addition to her role as CEO for Burson Indonesia), Joe Peng as APAC and Greater China head of digital and intelligence,...
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Adobe appoints Keith Eadie to lead its APAC business as new general manager
Posted on July 3, 2024
by Aliza Carmona
Adobe has announced the promotion of Keith Eadie as its new general manager for Asia Pacific (APAC), where he will oversee and drive the company's business operations across the dynamic market.
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Jollibee Foods Corporation acquires majority stake at South Korean coffee chain Compose Coffee
Jollibee Foods Corporation acquires majority stake at South Korean coffee chain Compose Coffee
Posted on July 3, 2024
by Teddy Cambosa
Moreover, the total consideration for the acquisition is approximately US$340m (~KRW470b). JFC closed this deal at a more favourable transaction multiple compared to average EV/EBITDA multiple in the coffee industry. Completion of this transaction is subject to closing and financing conditions, final...
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WATATAWA appoints Stephen Robertson as managing director
WATATAWA appoints Stephen Robertson as managing director
Posted on July 2, 2024
by Teddy Cambosa
In his new role, Robertson will now oversee WATATAWA’s day-to-day operations and management of the business, while strengthening the agency’s footprint in Singapore and across Asia-Pacific.
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OCBC solidifies ‘One Group’ approach for ASEAN, Greater China in new regional brand campaign
OCBC solidifies ‘One Group’ approach for ASEAN, Greater China in new regional brand campaign
Posted on July 2, 2024
by Teddy Cambosa
Singapore – OCBC has unveiled a new brand campaign across its core markets, solidifying its One Group approach to capitalise on wealth and business opportunities in ASEAN and Greater China. As a follow-up to 2023’s launch of the bank’s brand refresh, GOVT Singapore has developed a new campaign that spans...
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Anytime Fitness' latest campaign urges prioritising health amidst busy lives
Posted on July 1, 2024
by Aliza Carmona
Global brand Anytime Fitness delivers a wake-up call with its latest campaign, "Real Life Never Stops. Anytime Starts Now," designed to inspire individuals to prioritise their health regardless of how busy life gets.
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E-Commerce Marketing Series: Why brands need a 'Swiss army knife' solution to navigate a fragmented retail media ecosystem
E-Commerce Marketing Series: Why brands need a 'Swiss army knife' solution to navigate a fragmented retail media ecosystem
Posted on July 1, 2024
by MARKETECH APAC
As customers adopt online shopping as the norm, marketers recognise the need to provide a personalised shopping experience and retailers are increasingly monetising access to ad spending across their websites and in-store activity.
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E-Commerce Marketing Series: Seamless commerce is the new baseline for APAC retailers
E-Commerce Marketing Series: Seamless commerce is the new baseline for APAC retailers
Posted on June 25, 2024
by MARKETECH APAC
Amid the current saturated e-commerce landscape, as well as the current climate of economic uncertainty, there is therefore an even greater need for retailers to know how to better engage consumers to gain market share, particularly as consumers recalibrate their spending.
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