Category: APAC
As part of our E-Commerce Marketing Series interviews, we spoke with Eddie Teng, head of e-commerce for APJ at ASUS to learn more about his insights on how e-commerce marketing strategies play out in the consumer electronics industry, as well as detailing the various e-commerce trends many brands are...
Hakuhodo KEY3, the web3 business production venture under Hakuhodo Inc., has announced its partnership with PONT Inc., SmartMedia Technologies (SMT), and other global web3 technology companies to form the new loyalty program ‘Loyalty X’.
NP Digital, a global digital marketing agency, has announced its agreement to acquire digital agency SearchGuru, expanding its portfolio and market reach in the Asia-Pacific region.
Pixalate provides ad fraud protection technologies, local client support, APIs for developers, and an analytics platform that has been recognised by the MRC in order to cater to the regional market. Since the region has seen a rise in both ad spending and invalid traffic (IVT), which includes ad fraud,...
For Marlina Lim, CEO of Leverate Group, leading this agency is made possible through her approach that focuses on continuously improving and searching for ways to create and to connect, whilst simultaneously finding the balance to cultivate the growth and wellbeing of its employees.
Tan and Izawa’s appointments serve to strengthen the e-commerce business and finance department of AnyMind Group, alongside its goal of consistent global expansion.
Through this partnership, Bridgestone will be the first tyre manufacturer to partner with Forza Motorsport, one of the top simulation racing video games globally, in this latest instalment of the game, featuring participants racing the Lamborghini Huracán STO on the Hakone Grand Prix within the game...
For our latest Top Story feature, MARKETECH APAC spoke exclusively to Ian Chapman-Banks, chief executive officer at SQREEM to better understand their goal of acquiring TotallyAwesome, and what’s next for SQREEM in terms of offering new advertising solutions to new markets globally.
In this new position, Hogan will lead GumGum's media advertising business in Singapore, Japan, Australia, New Zealand, and growing JAPAC markets through sales, customer success, and operational delivery. As the team leader of more than one hundred employees, Hogan's main objective will be to increase...
While traditional customer experience programs focus on structured feedback, such as satisfaction and post-sale surveys, Flight Centre is gaining a more complete view of its customers with the integration of Qualtrics.
