Category: APAC
Creative innovation company R/GA has elevated Ben Miles to the newly established role of chief design officer for APAC, where he will spearhead design innovation across the region.
A staggering 62% of APAC consumers, compared to 49% globally, express a desire for an AI clone by 2035 to manage shopping, administrative, and communication tasks for them, according to a report from dentsu.
The challenge for brands, however, is consumers are less likely to be satisfied by their digital customer support experience compared to human support.
According to the data, most people (62%) in the regions said they were excited for the products and services that use AI; interest is greatest in China (80%), Indonesia (76%), Thailand (76%) and South Korea (73%).
Putting its customers at the forefront, Watsons, the flagship health and beauty brand of AS Watson Group, has committed US$250 million to opening and upgrading 6,000 stores across Asia over the next two years.
Through panda cares, foodpanda aims to drive the program to improve the safety, well-being, and personal development of their delivery partners, alongside community and welfare perks.
Premier workspace provider JustCo has announced a strategic partnership with DEX Ventures, a technology marketing consultancy, to deliver proven digital and marketing solutions to its members via the JustCo Business Solutions platform.
Her appointment underscores Smartly’s goal of helping advertisers succeed in a complex digital ecosystem with increasing fragmentation of channels, changing privacy regulations, and the need for efficient budget allocation across diverse markets.
With this, concepts such as multichannel and omnichannel, have lost their relevance, with a highly customer-centric approach taking the lead, according to a report by KPMG Asia Pacific and GS1 which examined how businesses and consumers in the Asia Pacific are embracing these seamless commerce strategies...
B2B marketing leaders in the APAC region are displaying renewed optimism, with nine in 10 bullish in their teams' ability to drive revenue in the upcoming year, according to a new research report from LinkedIn.
