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Category: APAC

On the Microsoft-Activision Blizzard merger: Understanding its impact in the APAC gaming market
On the Microsoft-Activision Blizzard merger: Understanding its impact in the APAC gaming market
Posted on October 23, 2023
by Teddy Cambosa
With APAC evidently becoming a lucrative market for gaming, the question is: how does this global merger impact the overall gaming market in the region, and does it stand a chance to the staple regional companies in the region like Bandai Namco and HoYoverse?
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OCBC announces key leadership changes for ASEAN-Greater China strategic thrust
OCBC announces key leadership changes for ASEAN-Greater China strategic thrust
Posted on October 19, 2023
by Teddy Cambosa
OCBC has announced key leadership changes amidst the group's ASEAN-Greater China strategic thrust gathering momentum this year.
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APAC tops global app usage for Q3 2023 with over 5 hours spent daily: report
APAC tops global app usage for Q3 2023 with over 5 hours spent daily: report
Posted on October 18, 2023
by Brandon Yulolo
Data from the report indicates that globally, Indonesia surpassed the five-hours-per-day threshold the most in Q3 2023 with more than 6 hours per day, followed by Thailand with 5.7 hours and India making top 5 with 5.2 hours.
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foodpanda names John Fang as new CEO as Jakob Angele steps down from role
Posted on October 17, 2023
by Aliza Carmona
Online food delivery platform foodpanda has announced the appointment of John Fang as its new CEO to lead and grow the business in the APAC region.
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GroupM partners with Criteo to drive commerce media innovation in APAC
Posted on October 17, 2023
by Aliza Carmona
WPP’s media investment group GroupM and commerce media company Criteo have announced their partnership to strengthen omnichannel commerce media capabilities in the Asia Pacific region.
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NP Digital strengthens APAC presence with key appointments in Hong Kong, Malaysia
Posted on October 16, 2023
by Aliza Carmona
Performance marketing agency NP Digital has made new senior hires, with Gary Cheung appointed as general manager for Hong Kong and Taiwan and Melissa Chen as country manager for Malaysia, to fuel enterprise growth across its APAC markets.
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Kaspersky
Milestones: Kaspersky’s Mark Opao on navigating cultural challenges as a regional marketer
Posted on October 12, 2023
by Maureen Basa
For the inaugural piece of MARKETECH APAC’s Milestones Series, we talked with Mark Opao, communications planning partner for APAC and META at Kaspersky, to share one of his greatest milestones — having a successful career in Singapore and China for the past 12 years and counting.
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Koto appoints Melissa Baillache as new executive creative director for APAC
Posted on October 10, 2023
by Aliza Carmona
Brand and digital studio Koto has announced the appointment of Melissa Baillache as executive creative director for APAC to expand the studio’s presence in key regional markets.
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How the industry should move forward with AI-powered customer engagement strategies
Posted on October 10, 2023
by Aliza Carmona
In today’s dynamic business landscape, the ability to deliver exceptional customer experience (CX) has become a critical differentiator. Customers, now more than ever, demand exceptional service and are even willing to pay a premium for it. And so, with growing customer needs and demands, businesses...
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Edelman appoints new APAC leads for influencer, business marketing
Edelman appoints new APAC leads for influencer, business marketing
Posted on October 9, 2023
by Teddy Cambosa
Soh will report to Tyler Vaught, global head of influencer marketing at Edelman while Murphy will report to Joe Kingsbury, global chair of B2B marketing at Edelman.
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