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Category: APAC

robert-magyar-appointment
Rober Magyar returns to Weber Shandwick as senior advisor to boost APAC growth
Posted on July 23, 2024
by Aliza Carmona
Weber Shandwick has announced the appointment of Robert Magyar as its new senior advisor to enhance strategic growth in the APAC region.
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Jaywing
Jaywing expands into Asia, strengthening global partnerships and hiring local talent in Hong Kong
Posted on July 22, 2024
by MARKETECH APAC
Jaywing, a data, creative, and performance marketing agency, is expanding into Asia after signing numerous new contracts. This move follows Jaywing's strengthened partnerships with existing clients, which include casual footwear brand Crocs, global end-to-end digital experience software Sitecore, and...
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toyota-campaign-athlete
Toyota Motor Asia spotlights Asian athletes’ journeys in new global campaign with Dentsu Creative Singapore
Posted on July 18, 2024
by Aliza Carmona
Toyota Motor Asia has partnered with Dentsu Creative Singapore for the latest phase of their global corporate initiative, 'Start Your Impossible’, celebrating the journeys of 11 exceptional Global Team Toyota Athletes (GTTA) from Asia.
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golin-diverscents
Golin’s new fragrance line celebrates diversity, cultural harmony in every spray
Posted on July 18, 2024
by Aliza Carmona
Interpublic Group agency Golin has launched DiverSCENTS, a unique fragrance collection celebrating Diversity, Equity, and Inclusion (DEI) that captures the rich diversity of Golin’s Asian markets.
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Here’s how aware APAC football fans are of sports sponsorships in game matches
Here’s how aware APAC football fans are of sports sponsorships in game matches
Posted on July 18, 2024
by MARKETECH APAC
New data from YouGov has revealed that football followers in Australia are most likely to have noticed event sponsors (57%), while half of football followers in Hong Kong (51%) and Indonesia (50%) say the same. In contrast, under two-fifths in Singapore and Thailand (38%) say the same.
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milk-and-honey-aappointment
Former AMEC chair, CARMA co-CEO Richard Bagnall joins Milk & Honey PR as group non-executive director
Posted on July 16, 2024
by Aliza Carmona
International communications agency Milk & Honey PR has announced the appointment of Richard Bagnall as its new group non-executive director (NED) to provide strategic advisory services to the agency’s operations in Singapore, the UK, the US, and Germany.
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Natalja Voronova on expanded regional role at Goodyear, key marketing trends in the manufacturing space
Natalja Voronova on expanded regional role at Goodyear, key marketing trends in the manufacturing space
Posted on July 16, 2024
by Teddy Cambosa
In an exclusive conversation with MARKETECH APAC, Voronova stated that her new role consolidated ASEAN and Australia/New Zealand (ANZ) into 1 cluster with a total scope of 8 markets, which is strategically important and well-positioned to capitalise on the broader growth opportunities for Goodyear in...
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Agency Leadership Decoded: VML Indonesia’s Samir Gupte on supporting a culture of transparency
Agency Leadership Decoded: VML Indonesia’s Samir Gupte on supporting a culture of transparency
Posted on July 12, 2024
by Teddy Cambosa
For Samir Gupte, CEO of VML Indonesia, leading this agency is built on an approach that focuses on a culture of transparency, respect, an environment that motivates everyone to do better, and a leader that leads by doing and supporting at the same time.
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Around 65% of APAC CX leaders prioritising customer-centricity see surge in retention, loyalty
Around 65% of APAC CX leaders prioritising customer-centricity see surge in retention, loyalty
Posted on July 12, 2024
by MARKETECH APAC
The report also notes that a notable 20% of these leaders have experienced even greater improvements. Likewise, APAC CX adopters have enjoyed significant benefits, with 56% seeing a rise of up to 15% in customer retention and loyalty, and 36% witnessing improvements exceeding 15%. 
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foodpanda launches curated meals for solo diners across Asia
foodpanda launches curated meals for solo diners across Asia
Posted on July 12, 2024
by Teddy Cambosa
With Meal For One, customers can now order single-person meals on the foodpanda app without a minimum order value and enjoy lower delivery fees, making it easier and more affordable to order food for one.
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