Category: APAC
The report aims to identify the key players in the airline industry, based on their share of voice and overall positioning according to media and customer perspectives.
Reinforcing its commitment to building brands from within culture, VIRTUE has announced the appointments of Clive Sin as senior content creator and Marie Lee as senior strategist.
TIA’M, a South Korea-based skincare brand, has appointed AnyMind Group, a BPaaS company specialising in marketing and digital transformation, as its exclusive distributor in the Philippines.
Singapore – Klook is advancing its social commerce strategy by introducing a new booking feature on TikTok and investing in Kreator Labs workshops to empower Gen Z and millennial travellers. Klook’s new partnership with TikTok enables users in seven Southeast Asian markets and Japan to discover and book...
SleekFlow, a Singapore-based provider of omnichannel conversational AI for customer engagement, has secured US$7m in a Series A+ funding round led by South Korean venture capital firm Atinum Investment, bringing its total funding to US$15 million.
To better understand the company’s approach to this campaign, we recently spoke with Amy Ho, head of disease areas at Roche Diagnostics Asia Pacific to better understand the company’s driving force for this campaign, and why advocacy matters for brands like them to solve the world’s most pressing health...
Embracing these advanced technologies is not just an option; it’s essential for retailers aiming to pivot effectively and lay the groundwork for sustainable, long-term growth.
The future of e-commerce marketing is set to be defined by an intricate blend of advanced technology, personalisation, and a commitment to sustainability, all while maintaining a human-centric approach.
Golin, a global public relations agency under the Interpublic Group, has announced the promotion of Shouvik Prasanna Mukherjee to executive vice president for global creative innovation, effective immediately.
As the initiative rolls out globally, including in Asia-Pacific, we had the chance to speak exclusively with Hung Wei Goh, senior director for global community, influencers, and esports at Razer to better understand what this initiative will bring to APAC creators, and how Razer will continue to support...
