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Category: APAC

Moving Walls launches ‘Moving Hearts’ initiative to connect social causes to OOH media
Moving Walls launches ‘Moving Hearts’ initiative to connect social causes to OOH media
Posted on November 3, 2023
by Teddy Cambosa
According to Moving Walls, ‘Moving Hearts’ seeks to break through with the power of out-of-home media to spotlight social and humanitarian causes. Often, charitable organizations face difficulties in gaining visibility, while owners of OOH media have unused inventory that could be leveraged to create...
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TUMI literally breaks barriers in new hyperrealistic OOH campaign for TEGRA-LITE
Posted on November 3, 2023
by Aliza Carmona
International travel and lifestyle brand TUMI has officially debuted its first 3D out-of-home (OOH) advertisement in a new campaign to showcase its hardside luggage, TEGRA-LITE.
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Tam Jai International announces foray into PH, AU markets
Tam Jai International announces foray into PH, AU markets
Posted on November 2, 2023
by Teddy Cambosa
For the Philippines, it has announced a potential franchise partnership with a subsidiary of the Philippine conglomerate Suyen Corporation. Meanwhile, for its foray into the Australian market, it has announced a joint venture with ST Group Food Industries Holdings Limited.
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SPH Media to acquire Tech in Asia
SPH Media to acquire Tech in Asia
Posted on November 2, 2023
by Teddy Cambosa
TIA’s commitment to high-quality content and events, is well aligned with BT's vision of becoming the leading business title in APAC, and this acquisition will help both TIA and BT bring more value to their audiences.
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APAC consumers demand better visual representation of Asian communities in advertising scene: report
Posted on October 27, 2023
by Aliza Carmona
Nearly 4 out of 5 APAC consumers agree that companies should do a better job at capturing Asian people’s true lifestyle and culture in advertising, a report from Getty Images revealed.
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Intrepid rebrands to Flywheel in integration with fellow Ascential digital commerce brands
Intrepid rebrands to Flywheel in integration with fellow Ascential digital commerce brands
Posted on October 25, 2023
by Brandon Yulolo
This integration marks a significant brand transformation and underscores Flywheel’s commitment to evolving with the dynamic digital commerce landscape, promising sustainable growth in the world's vast and complex digital marketplaces. 
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Authentic Brands Group, Baozun announce joint venture for Hunter brand in SEA, Greater China
Hootsuite, KAWO announce partnership expansion to improve access of global brands to China 
Posted on October 24, 2023
by Gian Japsay
Through this partnership, international marketers will have access to KAWO within Hootsuite, enabling them to manage and analyse content across Chinese and international social media platforms like Facebook, Instagram, Weibo, and WeChat. It provides a combined content management and data analysis so...
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Changi Airport takes flight on a spontaneous adventure with latest travel campaign
Changi Airport takes flight on a spontaneous adventure with latest travel campaign
Posted on October 24, 2023
by Brandon Yulolo
Featuring six enchanting mystery destinations, anyone who is ready to fly within 30 days can participate and the lucky winners will be whisked away to a mystery destination for the payment of just S$1. 
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Initiative appointed by Finnair as media agency of record
Posted on October 24, 2023
by Gian Japsay
Initiative, an IPG Mediabrands media agency, has been named the media agency of record for Finnair, Finland's full-service legacy airline. This appointment followed a competitive pitch review in September of the same year. 
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CommerceHub appoints Gordana Redzovski as managing director for APAC
CommerceHub appoints Gordana Redzovski as managing director for APAC
Posted on October 24, 2023
by Brandon Yulolo
With a specific focus on the Asia Pacific region, Redzovski will be employing her expertise to provide strategic guidance and direction in support of the company’s expansion plans.
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