Category: APAC
Looking ahead, marketing leaders must prepare for a landscape where agility and adaptability are key. The growing demand for sustainable and socially responsible business practices also impacts e-commerce strategies, pushing brands to align their marketing messages with these values.
But what exactly should e-commerce-focused marketers be looking for? In essence, the ability to forensically delve into context is what will separate the best from the rest.
The Asia Pacific market is witnessing a significant shift in consumer behaviour, with the rise of Direct-to-Consumer (DTC) brands becoming a major disruptor in the retail landscape.
For our latest E-Commerce Marketing Series interview, we recently spoke with Esther Chan, director of marketing at Love, Bonito to learn more about why a well-executed e-commerce marketing strategy is no longer optional but a critical component for success and growth in the retail industry.
DoubleVerify's integration with StackAdapt aims to improve post-impression measurement tracking of the advertising platform, enabling its clients to access accurate viewability and traffic authenticity.
Perceptive, Australasia's technology-driven customer insights agency, has announced a strategic partnership with Qualtrics. This collaboration will empower Perceptive's clients with advanced experience management solutions.
Jim Beam has tapped the popular K-pop girl group LE SSERAFIM as the face of the iconic alcoholic beverage in APAC. For this campaign, Beam Suntory has also worked with PageLab for its above-the-line assets for the campaign while BigBadWolf did the below-the-line campaign assets.
Shopping app installs surged 61% year-over-year (YoY) in the first half of 2024, far exceeding the average growth across the vertical, according to a new insights report by Adjust.
Meltwater, a global leader in media monitoring and intelligence, has bolstered its presence in the Asia-Pacific region through strategic senior leadership appointments and key partnerships aimed at launching innovative AI-driven products.
In our latest “E-Commerce Marketing Series” thought leadership piece, Sebastian Klett, general manager at Balance, discusses the importance of strategically balancing customer acquisition and website optimization to maximize ROI and ensure effective digital marketing investment.
