Category: APAC
Fanta, the popular soft drink brand from The Coca-Cola Company, has teamed up with Heckler Singapore for the fifth installment of its #WhatTheFanta campaign, inviting fans to embark on a nostalgic journey of flavours and a vibrant 90s-themed experience.
Innovative technology brand TECNO, in collaboration with its global brand ambassador Lay Zhang, has launched a brand campaign film designed to inspire Southeast Asian youth to pursue their dreams relentlessly and embrace every step of their journey.
In his new role, Wong will oversee Adyen's operations across Singapore, Malaysia, and Hong Kong.
Asia-Pacific – Dentsu has appointed Dan Pantumsinchai as managing director of gaming for the Asia-Pacific region. With his new position, Pantumsinchai will lead the planning and execution of dentsu’s gaming strategies. Throughout over 15 years of experience in the gaming industry, Pantumsinchai...
For the publication’s first awards show dedicated to martech platforms, it ensured that the scoring and guidelines guaranteed comprehensive coverage for the submissions, allowing it to highlight specific specialisations within the marketing technology realm.
Albert was most recently the president of Hong Kong and Singapore for the marketing communications firm, a role he held for more than three years since January 2021.
Cultural values fuel intergenerational travel in APAC, with 47% of families focusing on bonding time
Nearly half (47%) of families consider bonding time as the primary benefit of intergenerational travel, according to new research from Booking.com and GWI.
In the Asia-Pacific region, family travel is increasingly shaped by the preferences of Gen Alpha and Gen Z, with 87% of young travelers actively participating in planning their family vacations.
Independent digital marketing agency Orange Line has been reappointed as the SEO partner for global travel app Skyscanner, aiming to drive the platform's growth across the APAC region.
Alcohol, especially beer, has long been deeply intertwined with sporting culture, becoming a staple of the fan experience at games, whether in the stadium, at a sports bar, or during home viewing parties. The tradition of cracking open a cold beer while cheering on a favourite team is an essential part...
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