Category: APAC
2024 is going to be a year of reckoning for martech. To leverage its full potential and demonstrate value, CMOs and marketing leaders must step back, create a martech framework that works for them and be the person to champion it at their organisation.
This announcement comes after Coins.ph’s Australian arm successfully acquired an ‘AUSTRAC’ (Australian Transaction Reports and Analysis Centre) Digital Currency Exchange registration required for providing cryptocurrency exchange services in Australia.
International express service provider DHL Express has announced several strategic leadership changes in Asia Pacific, with Yung C. Ooi as the new senior vice president for commercial APAC, Andy Chiang as managing director in Hong Kong and Macau, Ji Hun (Michael) Han as managing director in Korea, and...
The project tackles issues related to dispersed data sources by emphasising data collaboration that is efficient, sustainable, and privacy-conscious. It seeks to get a thorough understanding of companies' customers and break down data silos.
Moreover, JWPL’s participating interest in Titan will also increase from 90% to 92% through purchase of 2% participating interest of another limited partner in the fund for a total consideration of S$7.7m.
Most of the participants report that commercials often cause them to stop playing games. Respondent preferences include wanting in-game advertisements to rotate within a gaming environment or to be seasonal. Some claim that these advertisements don't inspire people to make in-person purchases, while...
In a sea of seemingly endless data, the challenge for the industry is: what and how personalization strategies could truly help businesses get better engagement from their customers, retain for much longer, and build greater relationships.
Manila, Philippines – Targeting several countries in the region, MARKETECH APAC has announced the launch of its new sister publication brand UpTech Media, aimed at providing the latest technology news and insights across Asia-Pacific. This strategic launch follows the company’s commitment to keeping...
The ground floor flagship store is more than 2,000 square feet in size and features a design with over 250 aluminium fins and hundreds of LED lights illuminating the distinct curves of the 19 Degree range. Inside, a 19 Degree Aluminum sculpture by Michael Murphy creates the illusion that it is changing...
In an update article posted by Byron Perry, founder and chairman of Coconuts Media, he said that while its online component will be shut down, its BK Magazine, Soimilk, and Grove brand studio will continue operating. Moreover, the online publication will still remain up as an archive for online read...
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