Category: APAC
The changes expand the remits of Mindshare, Wavemaker, and EssenceMediacom’s regional agency leaders to include responsibility for critical GroupM-wide functions and capabilities.
English luxury lifestyle brand Barbour has partnered with digital experience agency CONTEN.T to create its first-ever mobile game, aiming to engage Gen Z consumers as part of the brand’s 130th-anniversary celebrations.
With nearly two decades of experience in B2B marketing and deep expertise in the digital advertising and publishing industries, Greally brings a wealth of knowledge to PubMatic.
Fanta, the popular soft drink brand from The Coca-Cola Company, has teamed up with Heckler Singapore for the fifth installment of its #WhatTheFanta campaign, inviting fans to embark on a nostalgic journey of flavours and a vibrant 90s-themed experience.
Innovative technology brand TECNO, in collaboration with its global brand ambassador Lay Zhang, has launched a brand campaign film designed to inspire Southeast Asian youth to pursue their dreams relentlessly and embrace every step of their journey.
In his new role, Wong will oversee Adyen's operations across Singapore, Malaysia, and Hong Kong.
Asia-Pacific – Dentsu has appointed Dan Pantumsinchai as managing director of gaming for the Asia-Pacific region. With his new position, Pantumsinchai will lead the planning and execution of dentsu’s gaming strategies. Throughout over 15 years of experience in the gaming industry, Pantumsinchai...
For the publication’s first awards show dedicated to martech platforms, it ensured that the scoring and guidelines guaranteed comprehensive coverage for the submissions, allowing it to highlight specific specialisations within the marketing technology realm.
Albert was most recently the president of Hong Kong and Singapore for the marketing communications firm, a role he held for more than three years since January 2021.
Cultural values fuel intergenerational travel in APAC, with 47% of families focusing on bonding time
Nearly half (47%) of families consider bonding time as the primary benefit of intergenerational travel, according to new research from Booking.com and GWI.
