Category: APAC
Education is key, both internally and externally. Staff need to be kept updated on AI ethics and best practices, while customers should be educated about how AI is used in marketing. This transparency can help build trust and enable consumers to make informed choices about their engagement with AI-driven...
The promise of martech has never been more enticing. From customer relationship management (CRM) systems to advanced analytics and automation tools, martech solutions offer the potential to enhance customer experiences, offer ‘mass personalisation’ and drive customer acquisition and business growth.
This free and publicly available tool is a simplified version of Yahoo’s in-depth Data Maturity Pulse, a detailed questionnaire that evaluates and scores an organisation's data practices in programmatic advertising, offering actionable steps to enhance their data capabilities and readiness.
Fifth Ring has announced the expansion of its Asia team with the appointment of two new marketing specialists and four promotions within the Singapore office. These moves reinforce Fifth Ring’s commitment to delivering industry-leading marketing expertise for clients across Asia.
Dentsu has announced the dual appointments of Ganga Chirravuri as president of product and development for APAC and Matt Farrington as president of investment and trading for APAC. These strategic appointments underscore dentsu's commitment to driving innovation and growth through its client solutions...
The report also confirms that amongst APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024. As a result, most brands are developing guidelines for responsible use of AI (73%) and aligning a comprehensive AI roadmap with broader business goals (71%).
In a LinkedIn post, he reflected on how he valued his time with the company related to his teams and the relationships he had built, as well as how culture is far more powerful than grand statements of vision and purpose.
In an exclusive conversation with MARKETECH APAC, Felicia said that her expanded role will focus on helping ADI map its ESG roadmap and sustainability synergy.
The latest partnership with Cybersource enables foodpanda to elevate their customers’ payment experience through secured payment processing.
The report envisions a future where CX organisations become leaner, faster, and more effective, with AI at the helm to streamline processes, personalise engagement, and handle a higher volume of customer interactions.
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