Category: APAC
As consumer expectations shift and digital touchpoints multiply, the brands that win will be those that speak the local language – not just in words, but in meaning.
Singapore – Following a period of significant growth, La Maison du Whisky Asia-Pacific (LMDW APAC) has announced a strategic leadership transition. Arthur Morbois, who has served as managing director for the past five years, will formally hand over leadership to Diego Araud, a long-standing executive...
Conversational commerce has evolved from a niche concept to a central pillar of digital retail, redefining how brands engage, convert, and retain customers in Asia’s increasingly mobile-first markets. Enabled by advancements in generative AI and the growing use of messaging platforms like WhatsApp, LINE,...
Continuing the momentum of its 2024 campaign, the new initiative takes a more intimate and human-centred approach by focusing on four real-life personalities from Singapore, Malaysia, Indonesia, and Hong Kong.
Australia – Enero Group, a global marketing and technology agency network, has promoted Ian Ball to group chief executive officer, effective July 2, 2025. Ball joined the company as chief operating officer in early 2025 and now takes the helm following a period marked by operational shifts and strategic...
Brett will take on the expanded role while continuing as CEO of Ogilvy PR Australia and New Zealand (ANZ) and Ogilvy Health Australia. He will remain based in Sydney.
Getting it right requires retailers to understand that omnichannel and personalisation are essentially two sides of the same coin, where omnichannel is the organisational goal and personalisation is what the customer expects.
Singapore – 1 in 4 Asia-Pacific consumers chose foodservice delivery over dine-in in 2024, with delivery now leading the consumer foodservice market in the region—accounting for 23%, up from just 10% in 2019—according to a report from Euromonitor International. The report attributes this shift...
Edelman has confirmed the news to MARKETECH APAC, but declined to comment on how much of the workforce was affected by this restructuring.
These formats combine striking design with proprietary ad tech under Kargo’s "Creative Science" approach.
