Category: APAC
In this article, we speak to brand, technology, retail, marketing and data leaders across the APAC region about some of the emerging trends, challenges and opportunities AI opens - and why it’s time more marketers embrace innovation to remain competitive.
Singapore – Brands are emerging as key enablers of consumer happiness, as a new report by Collinson International reveals a growing reliance on loyalty rewards and benefits to access unique, life-enhancing experiences. The shift is particularly evident in Asia Pacific, where 81% of respondents said they...
Singapore – Carro has launched the second installment of its popular ‘No Drama’ ad series, continuing its campaign to spotlight the brand’s hassle-free and seamless car buying and selling experience. The first ad, released in May and set in the Joseon Dynasty, has amassed over 27.4 million views. The...
Singapore – The Marketing Technology Awards 2025 has recently announced its first lineup of jury members, comprised of top industry leaders from global and regional brands across Asia-Pacific. As the only awards programme dedicated exclusively to marketing technology in the Asia-Pacific region, the Marketing...
Samsung Ads, the advertising division of Samsung Electronics, welcomes two strategic senior hires namely Levi Guillory as agency head of strategic accounts for NSW & NZ and Carla Dawson, head of strategic marketing for ANZ & SEA.
This collaboration between Exness and Smadex exemplifies how moving beyond vanity metrics to unlock real lifetime value can lead to significant cost efficiencies and sustainable growth.
In an exclusive interview with Sebastien Lepez, founder and CEO of JOLT Digital, he shares the agency’s journey towards sustainability.
As consumer expectations shift and digital touchpoints multiply, the brands that win will be those that speak the local language – not just in words, but in meaning.
Singapore – Following a period of significant growth, La Maison du Whisky Asia-Pacific (LMDW APAC) has announced a strategic leadership transition. Arthur Morbois, who has served as managing director for the past five years, will formally hand over leadership to Diego Araud, a long-standing executive...
Conversational commerce has evolved from a niche concept to a central pillar of digital retail, redefining how brands engage, convert, and retain customers in Asia’s increasingly mobile-first markets. Enabled by advancements in generative AI and the growing use of messaging platforms like WhatsApp, LINE,...
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