Category: APAC
The future of e-commerce marketing is set to be defined by an intricate blend of advanced technology, personalisation, and a commitment to sustainability, all while maintaining a human-centric approach.
Golin, a global public relations agency under the Interpublic Group, has announced the promotion of Shouvik Prasanna Mukherjee to executive vice president for global creative innovation, effective immediately.
As the initiative rolls out globally, including in Asia-Pacific, we had the chance to speak exclusively with Hung Wei Goh, senior director for global community, influencers, and esports at Razer to better understand what this initiative will bring to APAC creators, and how Razer will continue to support...
This will reinforce the global positioning of The Unlimited Collection as a curated selection of independent upscale hotels in vibrant neighbourhoods that feature exquisite designs and fulfil travellers' aspirations for authentic and immersive local cultural experiences.
According to the report, consumer demand for science-backed beauty and personal care has gained ground following the pandemic. Dermocosmetics, which brands conceptually centre around the use of unique ingredients, is rapidly gaining space globally.
AJO B2B Edition is an evolution from lead-based and account-based marketing, which carry blind spots when it comes to identifying the full set of stakeholders and the products they would be interested in.
Havas Media Network has named Mitchell Long as its new chief strategy officer, entrusting him with spearheading the strategic direction for Havas Media Australia and Havas PLAY.
By automating tasks traditionally performed by humans, publishers are able to create more content to adapt to changing media consumption patterns, without the need for production costs or too much additional human labor. Publishers can also have new means to reach a broader set of audiences on social...
As the official beer sponsor of Liverpool Football Club (LFC) since 1992, Carlsberg will kick off this campaign during the football season to leverage this significant passion point to invite all drinkers to #CelebrateResponsibly.
Brand consulting firm Landor has announced the promotion of Lulu Raghavan as its new president for Asia Pacific.
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