Category: APAC
Singapore — IHH Healthcare has publicised its refreshed brand identity as part of its strategy to unify its global operations and reinforce its position as one of the “world’s most geographically diversified” healthcare providers. The rebrand introduces a clearer visual and strategic alignment across...
The episodes will be published via Mastercard’s LinkedIn page under the hashtag #MastercardInTheLoop.
Moreover, this awards show will honour the trailblazers: campaigns, agencies, platforms, adtech and individuals who are driving bold ideas and breakthrough solutions in the advertising market in a complex and evolving landscape.
Beyond simply avoiding harmful or inappropriate content, true protection lies in understanding context—because the environment in which an ad appears can be just as important as the message itself.
Singapore — Fairfield by Marriott has launched a new regional campaign, “Come Back To Calm,” developed by BBH Singapore, marking the agency’s first work for Marriott International Asia Pacific (excluding China) following a competitive pitch earlier this year. The campaign reinforces Fairfield’s existing...
The partnership covers Hasbro’s portfolio of brands, including Monopoly, Play-Doh, Beyblade and Hasbro Games such as Connect 4, Jenga and Operation.
Key will assume the dual role on October 1 and will be based in Singapore, reporting to Allison Worldwide CEO Jonathan Heit. She brings more than 20 years of experience in strategic communications and leadership across the region.
Singapore — South Korea’s instant noodle brand Nongshim is rolling out a tie-in of limited-edition products tied to Netflix and Sony’s animated hit ‘K-Pop Demon Hunters,’ tapping into the film’s surge in global popularity. Special edition cup noodles, modelled after the bowls slurped by Rumi, Mira, and...
Singapore – ViewQwest has appointed enterprise technology veteran Peter Molloy as its new chief growth officer (CGO), tasked with driving the company’s group enterprise business and expansion across Asia Pacific. Based at the group’s Singapore headquarters and reporting directly to the CEO, Molloy will...
Malaysia — South Korea’s fast-food giant Lotteria is entering the Malaysian market, marking a significant step in its global expansion strategy. Parent company Lotte GRS Co. has signed a master franchise agreement with local retail player Serai Group, granting it the rights to operate and sub-franchise...
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