Category: APAC
Cultural values fuel intergenerational travel in APAC, with 47% of families focusing on bonding time
Nearly half (47%) of families consider bonding time as the primary benefit of intergenerational travel, according to new research from Booking.com and GWI.
In the Asia-Pacific region, family travel is increasingly shaped by the preferences of Gen Alpha and Gen Z, with 87% of young travelers actively participating in planning their family vacations.
Independent digital marketing agency Orange Line has been reappointed as the SEO partner for global travel app Skyscanner, aiming to drive the platform's growth across the APAC region.
Alcohol, especially beer, has long been deeply intertwined with sporting culture, becoming a staple of the fan experience at games, whether in the stadium, at a sports bar, or during home viewing parties. The tradition of cracking open a cold beer while cheering on a favourite team is an essential part...
Dentsu also highlighted that during his tenure, Rob has fortified the leadership team, enhanced core capabilities and aligned with the new Group strategy to offer integrated, client-centric growth solutions from across dentsu’s practices.
To explore the transformative impact of conversational marketing on creating a seamless customer journey, MARKETECH APAC is hosting an exclusive webinar on 3 October, titled ‘Mastering conversational marketing in the era of mobile messaging.’
Jeffrey Kwan has been named head of business for Hong Kong, while Takeshi Yamaguchi joins as head of business for Japan.
Based in Singapore, Sawhney will oversee the development of Epsilon’s sales team in the Asia-Pacific region as it solidifies itself as the leading technology partner for marketers seeking growth and customer loyalty.
AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, has introduced AnyLive, a generative AI-powered live commerce platform that transforms how businesses connect with customers.
Mobile shopping is the preferred choice for consumers across Asia Pacific, yet many brands and retailers are failing to keep up, resulting in frustration with the user experience, according to a recent report by VML.
Most Recent Articles
Subscribe Now
