Category: APAC
These new partnerships span services such as digital performance, SEO, analytics, and consulting. The agency was selected for its strength in managing complex, multi-market programs with a focus on strategy and measurable business outcomes.
Almost all of the industry leaders have agreed that Astronomer’s choice and execution of the ‘response video’ was very witty and creative at the same time.
Communications and marketing agency Mahlab has introduced its ‘CampaignScaler,’ a proprietary AI-assisted tool to help its clients turn large-scale data into high-quality content.
Despite advances in adtech, this form of abuse remains alarmingly prevalent, posing a serious threat to the efficiency and credibility of digital campaigns.
In a competitive, value-driven, and price-sensitive market, 27% of APAC retailers identified maintaining customer trust and loyalty as their top challenge.
In a region where culture, commerce, and communication styles intersect with intensity, agency leadership is far from one-size-fits-all. What’s needed is clarity of vision, the humility to listen, and the conviction to lead with values—qualities that define Delicia Tan’s approach to navigating three...
While global media quality saw progress — including a 15% drop in brand suitability violations and a 7% decline in fraud and sophisticated invalid traffic (SIVT) — the Asia-Pacific (APAC) region presented a more complex picture, with rising issues in brand safety and viewability.
These perks will be made available via the Mandai Wildlife Reserve’s official website and Mastercard’s Priceless.com platform, which offers exclusive experiences tailored for cardholders, including nature-themed getaways and bespoke travel moments.
At its core, the guide addresses a fundamental industry truth: one-way, one-size-fits-all communication is no longer effective. Instead, businesses must adopt a more dynamic, localised approach to customer engagement.
Travel and tourism company Club Med has appointed digital marketing agency NP Digital as its media agency partner for the East, South Asia, and Pacific (ESAP) region.
![[Launch] Amazon Ads](https://marketech-apac.com/wp-content/uploads/2026/06/Launch-Amazon-Ads.jpg)