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Category: APAC

Heinemann APAC launches Monopoly-themed airport campaign with Hasbro
Heinemann APAC launches Monopoly-themed airport campaign with Hasbro
Posted on September 2, 2025
by Teddy Cambosa
The activations, timed for the school holiday travel period, are located in high-visibility areas of Heinemann’s international duty-free stores.
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AnalogFolk Asia rebrands as T8 Creations, marks independence and regional expansion
AnalogFolk Asia rebrands as T8 Creations, marks independence and regional expansion
Posted on September 1, 2025
by Teddy Cambosa
The move reflects a sharpened focus on delivering what the company calls intelligent, human-first connected experiences across Asia and beyond.
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GARTH TURNBULL X JLR
Jaguar Land Rover appoints Garth Turnbull as Asia Pacific managing director
Posted on August 29, 2025
by Sharona Nicole Semilla
Singapore — Jaguar Land Rover (JLR) has appointed Garth Turnbull as managing director for the Asia Pacific region, aiming to strengthen its luxury brand presence across the diverse market. Turnbull described his main role: “I’m responsible for leading our iconic modern luxury brands across a diverse...
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IHH HEALTHCARE REBRAND
IHH Healthcare rebrands, eyes strengthened global healthcare network
Posted on August 29, 2025
by Sharona Nicole Semilla
Singapore — IHH Healthcare has publicised its refreshed brand identity as part of its strategy to unify its global operations and reinforce its position as one of the “world’s most geographically diversified” healthcare providers. The rebrand introduces a clearer visual and strategic alignment across...
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Mastercard’s new video-first content series introduces modern newsroom format for brand updates
Mastercard’s new video-first content series introduces modern newsroom format for brand updates
Posted on August 29, 2025
by Teddy Cambosa
The episodes will be published via Mastercard’s LinkedIn page under the hashtag #MastercardInTheLoop.
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MARKETECH APAC launches inaugural ‘Advertising Awards Asia Pacific 2026’, to spotlight creative innovation, excellence in adland
MARKETECH APAC launches inaugural ‘Advertising Awards Asia Pacific 2026’, to spotlight creative innovation, excellence in adland
Posted on August 28, 2025
by Teddy Cambosa
Moreover, this awards show will honour the trailblazers: campaigns, agencies, platforms, adtech and individuals who are driving bold ideas and breakthrough solutions in the advertising market in a complex and evolving landscape.
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Brand safety and suitability: Why context is your first line of defense
Brand safety and suitability: Why context is your first line of defense
Posted on August 28, 2025
by Teddy Cambosa
Beyond simply avoiding harmful or inappropriate content, true protection lies in understanding context—because the environment in which an ad appears can be just as important as the message itself. 
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FAIRFIELD CALM CAMPAIGN
Fairfield by Marriott’s latest campaign positions itself as a calm sanctuary amidst sensory overload of travel
Posted on August 27, 2025
by Sharona Nicole Semilla
Singapore — Fairfield by Marriott has launched a new regional campaign, “Come Back To Calm,” developed by BBH Singapore, marking the agency’s first work for Marriott International Asia Pacific (excluding China) following a competitive pitch earlier this year. The campaign reinforces Fairfield’s existing...
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Hasbro appoints Mediahub as media agency of record for APAC
Hasbro appoints Mediahub as media agency of record for APAC
Posted on August 27, 2025
by Teddy Cambosa
The partnership covers Hasbro’s portfolio of brands, including Monopoly, Play-Doh, Beyblade and Hasbro Games such as Connect 4, Jenga and Operation.
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Margaret Key to take on APAC leadership roles for Allison Worldwide, Stagwell
Margaret Key to take on APAC leadership roles for Allison Worldwide, Stagwell
Posted on August 22, 2025
by Teddy Cambosa
Key will assume the dual role on October 1 and will be based in Singapore, reporting to Allison Worldwide CEO Jonathan Heit. She brings more than 20 years of experience in strategic communications and leadership across the region.
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