Category: APAC
Singapore — A new report reveals that the fast-moving consumer goods (FMCG) e-commerce market is increasingly being shaped by a smaller group of dominant brands, with the top 100 brands now accounting for 21% of global FMCG e-commerce value. According to Euromonitor’s report, nearly one-third of these...
More than reach alone, they need a smarter way to connect with consumers across channels in moments that matter, and with measurable impact.
Hong Kong – PURE Group has appointed Gary Wise as its new chief marketing officer, marking not only a strategic leadership move for the premium wellness brand but also his return to the company. Having previously served as regional marketing director from 2015 to 2021, Gary played a key role in shaping...
Japan – Dentsu has named Yuichi Toyoda as its next chief executive officer for APAC, effective 1 January 2026, marking a key leadership move for the network. He will also join the Group Executive Management team. Toyoda currently serves as global practice president for business transformation at dentsu,...
Singapore – INVNT, the global live brand storytelling agency, has expanded its Asia-Pacific leadership team with two key appointments and an internal promotion as it continues to grow its regional footprint. Darren Vaughan joins as director of production in Australia, bringing more than three decades...
Singapore – Adobe, Standard Chartered Bank Hong Kong, and dentsu Hong Kong clinched the MarTech, Brand, and Agency of the Year titles, respectively, at the Marketing Technology Awards (MTA) 2025, held on October 15 at the Mandarin Oriental Singapore. Now in its second year, the MTA continues to celebrate...
Singapore – Mang Inasal Philippines, VNPAY, Rewardz, and iWISERS emerged as the biggest winners at the Empowered Women Awards 2025, taking home the coveted Grand Prix titles that celebrated excellence in marketing, agency leadership, and technology innovation across Asia-Pacific. Held on October 15,...
While in-house teams offer advantages such as institutional knowledge, long-term consistency, and agility, many companies have identified challenges in maintaining inspiration and accessing senior creative mentorship without diluting focus on core operations.
According to dentsu, Zoyumi aims to help brands optimise content relevance, improve campaign visibility, and make faster decisions through custom dashboards that consolidate real-time performance insights.
The report attributes the shift to a combination of artificial intelligence (AI), economic pressures, and the influence of younger, digitally native buyers who are reshaping traditional purchasing behaviour.
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