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Category: APAC

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Bloomberg, Heckler Singapore unveil gripping new documentary series on Asia’s dynamic growth
Posted on November 5, 2024
by Aliza Carmona
Heckler Singapore has embarked on its first venture into long-form storytelling with the release of ‘Momentum,’ a six-part documentary series commissioned by Bloomberg as part of its Bloomberg Originals lineup.
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SPRG unveils refreshed identity for creative services, digital content creation arm SDL
SPRG unveils refreshed identity for creative services, digital content creation arm SDL
Posted on November 4, 2024
by Teddy Cambosa
The year 2025 marks SPRG’s 30th anniversary, with the agency reflecting on how it built its success and reputation on the provision of strategic counsel and crafting compelling narratives in APAC. 
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What's NEXT in Marketing: Should you build or buy your next martech solution?
What's NEXT in Marketing: Should you build or buy your next martech solution?
Posted on November 1, 2024
by MARKETECH APAC
The prospect of saving on licensing costs is attractive to businesses and this is often reflected by technology decision makers when they look to deploy.
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Conversational marketing at your fingertips: How industry leaders should amplify their mobile messaging efforts
Lexus Asia delves into content series with ‘The Maverick Academy’ gastronomy series launch
Posted on October 28, 2024
by Teddy Cambosa
This marks the first partnership of its kind, where Lexus' promise of creating experiences meets the artistry of culinary mastery, elevating luxury beyond vehicles. The show will air on November 8.
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KC Global Media Asia announces series of key promotions within leadership team
KC Global Media Asia announces series of key promotions within leadership team
Posted on October 25, 2024
by Teddy Cambosa
KC Global Media Asia has announced a series of key promotions within its leadership team, designed to enhance strategic capabilities and drive revenue growth across the region. 
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Zuzana Urbanova named as Lotame’s vice president of agency solutions for APAC
Zuzana Urbanova named as Lotame’s vice president of agency solutions for APAC
Posted on October 24, 2024
by Teddy Cambosa
She will also build off the strength of Lotame’s technology partnerships, including Teads, Criteo, and The Trade Desk.
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Conversational marketing at your fingertips: How industry leaders should amplify their mobile messaging efforts
Conversational marketing at your fingertips: How industry leaders should amplify their mobile messaging efforts
Posted on October 24, 2024
by Teddy Cambosa
her through chatbots or live customer service representatives, these conversations provide businesses with valuable insights into consumer behaviour while allowing customers to receive timely responses to their queries.
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Quantcast names Sally Ng as North Asia managing director, adds Yanny Chan to HK team
Posted on October 24, 2024
by Aliza Carmona
Quantcast, a global advertising technology company, has bolstered its leadership team with the appointment of seasoned digital advertising expert Sally Ng as managing director for North Asia, alongside Yanny Chan as the new client success manager in Hong Kong.
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Majority of APAC consumers to abandon brands they do not trust: report
Majority of APAC consumers to abandon brands they do not trust: report
Posted on October 22, 2024
by Fatima Baduria
Over half (56%) of consumers in the Asia-Pacific (APAC)  region say they will stop doing business with brands they do not trust, according to a report by customer engagement platform Twilio.
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StackAdapt launches self-serve brand lift for advertisers in APAC
StackAdapt launches self-serve brand lift for advertisers in APAC
Posted on October 22, 2024
by Fatima Baduria
Through the update, advertisers and agencies can initiate brand lift studies within the StackAdapt platform, allowing them to measure campaign performance across multiple channels. 
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