Category: APAC
Japan – Amid an industry shaken by layoffs, UltraSuperNew has launched a new campaign to spread festive cheer and spotlight creatives ready to answer the call. Titled ‘Tokyo Calling’, the campaign features UltraSuperNew’s logo projected onto the night sky above iconic landmarks in the cities where its...
Singapore — Advertising revenue worldwide is projected to grow by 8.8 per cent in 2025, reaching US$1.14 trillion, according to the annual year-end report by WPP. The forecast, published on December 10, 2025, highlights continued resilience in the advertising market amid technological shifts and evolving...
Singapore – Marta Sousa Bigio has taken on the role of communications director for APAC at The LEGO Group, following a two-year stint at Weber Shandwick. Bigio joined Weber Shandwick in 2023 as senior vice president for APAC, where she helped advance purpose-led and sustainable practices across the agency....
Singapore – Duolingo has appointed Pei Ling Ho as its regional head of creative for APAC, a newly created role tasked with strengthening the brand’s creative presence across Asia through culturally resonant and learner-focused work. Pei Ling brings more than 18 years of creative leadership across Asia,...
2026 is expected to be shaped by personal creativity, self-soothing habits and intentional curation, driven strongly by Gen Z’s desire for calm, identity clarity and emotionally grounding environments.
As consumer expectations continue to evolve across Asia-Pacific, one shift is becoming impossible for marketers to ignore: messaging is rapidly emerging as the new frontline of customer experience. By 2026, real-time, two-way conversations—once a “nice-to-have”—will form the core of brand engagement,...
The company said the new creative arm will bolster its visual storytelling offerings and complement its strategic communications and advisory services.
We speak with leaders in marketing, advertising and technology across the APAC region to unveil key ad campaign and audience trends every brand should know across the region for the year ahead.
Singapore – Brands across Asia-Pacific are being urged to prioritise bold creativity, build trust, and harness technological transformation to navigate unprecedented cultural shifts, market disruptions, and evolving consumer expectations, according to a report by Havas Red. The report highlights trends...
The APAC region is seeing a rapidly shifting marketing landscape, where evolution in CX, personalisation and AI is opening up both challenges and opportunities for marketers.
