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Industry veteran Merlee Jayme launches new creative agency Jayme Headquarters
Industry veteran Merlee Jayme launches new creative agency Jayme Headquarters
Posted on December 20, 2024
by Teddy Cambosa
Recognising that ‘great minds think unalike’ and that the more diverse the thinking, the more amazing the ideas, the agency values neurodiversity and actively seeks and develops talent from underrepresented communities.
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Oatly to relocate APAC operations in Europe as it shutters SG operations
Oatly to relocate APAC operations in Europe as it shutters SG operations
Posted on December 19, 2024
by Teddy Cambosa
It is also worth noting that the closure will affect 34 local employees and is part of the company’s broader efforts to streamline operations and improve its financial structure.
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Tyme Group reaches unicorn status as Nubank invests US$150m in series D funding round
Tyme Group reaches unicorn status as Nubank invests US$150m in series D funding round
Posted on December 18, 2024
by Teddy Cambosa
With the objective of offering an affordable banking solution and maintaining a lower cost structure than traditional banks, Tyme Group has reached more than 15 million customers. 
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heineken-lepub-lunar-campaign
Heineken encourages phone-free festivities in Lunar New Year campaign with LePub Singapore
Posted on December 18, 2024
by Aliza Carmona
Titled ‘Festive Celebrations’, the campaign reinforces Heineken’s belief that the festive season is a time for meaningful reconnections—best enjoyed without the constant buzzing and dinging of our phones.
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Tottenham Hotspur Football Club taps Tiger Beer as international beer partner
Tottenham Hotspur Football Club taps Tiger Beer as international beer partner
Posted on December 17, 2024
by Teddy Cambosa
Through these multi-year partnerships, Tiger Beer reinforces its enduring commitment to sparking connections that bring fans in Asia and beyond closer to the clubs they love.
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Magnite’s expands audience activation solution to India, Southeast Asia
Magnite’s expands audience activation solution to India, Southeast Asia
Posted on December 17, 2024
by Teddy Cambosa
Magnite Audiences sits within the Magnite Access suite, a collection of audience and addressability tools purpose-built for publishers and buyers to maximise the value of their data assets.
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adidas-stepn-go-nft-drop
STEPN GO, adidas advance Web3-fitness fusion with physical shoe drop
Posted on December 17, 2024
by Aliza Carmona
The launch of the co-branded running shoes marks a pivotal step in the year-long partnership between STEPN GO and adidas, which began in April 2024 with the debut of the STEPN Genesis NFT collection.
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Strategic network H+ launches ‘H+ Intelligence’ to advance marketing activities in ASEAN
Strategic network H+ launches ‘H+ Intelligence’ to advance marketing activities in ASEAN
Posted on December 16, 2024
by Teddy Cambosa
H+ Intelligence also offers new value by combining the human expertise of highly experienced strategists with advanced AI technology to analyse data on sei-katsu-sha. This approach enables a deeper understanding of sei-katsu-sha insights and uncovers the true intentions behind their behaviors with greater...
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Tourism Fiji’s new campaign highlights how happiness and smiles comes naturally
Tourism Fiji’s new campaign highlights how happiness and smiles comes naturally 
Posted on December 13, 2024
by Teddy Cambosa
The new campaign recently launched in the Asian market, ‘Happy Passports’ follows two people who know this all too well: Ana, a customs officer at Fiji’s international airport, and Viliame, a local passport photographer. 
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What's NEXT in Marketing: The future of AI-generated content should blend human governance, deeper personalisation
What's NEXT in Marketing: The future of AI-generated content should blend human governance, deeper personalisation
Posted on December 13, 2024
by MARKETECH APAC
2025 has the potential to be an incredible year for marketers who understand the potential of AI, and how to use the technology effectively. However, they need to remember that AI is not a magic wand. It requires thoughtful planning, robust data infrastructure and ethical considerations. 
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